Impact of Globalization in the Aviation Industry Essay - 1

mend of Globalization in the Aviation Industry - Essay ExampleThis paper illustrates that the deal saw expectant of Singapore airlines inject into the company capital worth 49 million pounds and virgin Atlantic investing capital to the amount of 51 million. These capital investments brought pure Atlantics total equity investment comfort to the tune of 1.225 billion pounds. Over the years, the company has become more suitably placed to be competent to effectively compete with other well established International airlines such as the British Air focuss which happens to be the UKs leading and biggest airline at the moment. Virgin Airways is a part of the Virgin Group pile up that is owned by Sir Richard Branson. The Airways is currently regarded as a market leader in the aviation industry with its dedication to researching and implementing new innovations that mother the innate potential of immensely improving the customer experience of solely persons who use Virgin for their t ransportation. This is in line with the Virgin Groups policy of giving the prefix Virgin to its various businesses to indicate that the business is exceptionally daring, innovative and daring. As a result of the Virgin groups overall success, there are many businesses outside the Virgin Group that have recently been showing immense interest in their joining the group via the establishment of joint ventures. With the constant quantity stream of innovations and a myriad of successful marketing strategies, the Richard Branson led virgin group conglomerate has enceinte in value to an excess of $3.5 billion and is one of the worlds most well accepted and powerful brands. The airline has come from humble beginnings since it launched its first pip flying from capital of the United Kingdom all the way to New York on June 22, 1984. After this maiden voyage, the airline quickly expanded its operations to include flight services to other areas and regions such as Miami (1986), Tokyo (1989), Boston (1987), Los Angeles (1990) AND Orlando (1988). One of the major obstacles that the company has perpetually encountered was its inability to receive permission to be able to have its planes flying out of Britains busiest airport, the London Heathrow airport.