Rhetorical Analysis Essay Example | Topics and Well Written Essays - 500 words - 3

Rhetorical Analysis - Essay Example The advertisement depicts an attractive toddler who is smiling in ecstasy to the adoring grin of a well-groomed mother. The well-placed image of a soda bottle is pointing in the direction of the child, along with specific messages about the inherent benefits of soda products. The most prominent message serves as a banner at the top of the ad, stating â€Å"for a better start in life, start cola earlier!†. As the middle-class homemaker was the primary child caregiver and shopping decision-maker in most households, the ad effectively gained desired market attention. The advertisement utilizes ethos, an appeal that is based on credibility, reputation or expert appeal. There is a block of text below the picture of the two actors that describes tangible laboratory research findings on early-aged soda consumption. The promotional message is attempting to illustrate that the claims being made can be founded on legitimate professional studies, which gives the product more influence in convincing the buyer that soda is a quality choice for early youth consumption. This ad also uses logos in its appeals, which is a petition based on logic and reasoning. One of the messages next to the soda bottle is â€Å"gives body essential sugars!†, which is a logic statement that also makes the potential buyer consider the legitimate benefits of the product. This is likely done in the event that other promotional messages are not necessarily accepted by the target market, thus a statement of the rational benefits of the product serves to support lucid and sensible decision-making. The ad further utilizes ethos in the advertisement, accomplished significantly well. The ad makes the claim that the aforementioned laboratory studies indicated that youths who start drinking cola very early in life gain better social acceptance. Because during this period, teens and pre-teens often frequented soda shops, it was

Supply Chain and Logistics in Thailand Essay Example for Free

Supply Chain and Logistics in Thailand Essay Abstract Supply chain and Logistics management has become an emergent strategy for a developing country, like Thailand, in this new economy. Low labour cost – as a competitive advantage factor is no longer sufficient for surviving under this high pressure and competitive economy. However, at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted, all the knowledge in the field are still not effectively managed. The actual needs, trends and directions are still missing. The paper examines research and knowledge management directions as well as needs in supply chain and logistics management in Thailand industry based on recommendation from the TRF (Thailand Research Fund) sponsored workshop, and subsequent by the authors’ effort to synthesize and extract the visions formed in the workshop. A main goal of this paper is to stress on the needs of Thailand industry in supply chain and logistics development and to lie down the directions of research that should be subsequently conducted for serving the country needs. We proposed a framework that, firstly, high potential and key competitive industrial cluster should be selected for in-depth study. Then, exploratory research should be done in order to guide and indicate all the needs for implementing supply chain in each cluster. The critical activities in each industrial group for developing supply chain should be identified. After that, all those needs at particular areas should be subsequently tackled by conducting further applied research. Human Resources issues are also highlighted. It is hoped that the direction model presented in the paper can be a prototype for supply chain nationwide implementation for developing countries in South East Asia. Introduction Today high competitive global market climate sparks Thai industrial demand for supply chain and logistics management. Running the old style management and competing with competitors only sales and marketing side like the old day will not work again for Thailand. Since, edges of having lower labor cost and cheaper raw materials than other exporting countries are fading out. Markets for Thai products in most sectors are gradually losing to other countries. To stay competitiveness, companies in Thailand start cultivating supply chain and logistics management. The corporate crusade to gain competitive advantage using new supply chain and logistics management methods is constantly extending to all Thai industry. Regarding to this emerging need for Thai Industry, a group of Thai researchers, Thai Value Chain Management and Logistics Researcher’s Consortium (ThaiVCML), leaders in private sectors, and government officers from Thai Research Fund joined an effort by organizing a workshop on November 2nd -3rd , 2002. The objective of the workshop was to elaborate a research direction in Supply Chain and Logistics Management for Thailand. Methodology and Outcome In order to have insight and synthetic outcomes, a group of participants was divided into three distinct areas: 1) Inbound Logistics and Supply Chain; 2) Physical Distribution and Transportation; and 3) Strategic Logistics and Supply Chain Management. Each group was assigned to examine all fundamental issues and factors in their area, and then try to lay down all needed and sufficient research that should be subsequently conducted for serving Thailand needs. The following are the research directions in each area, which the authors synthesized and extracted from the outcomes of the workshop. Research Direction of Inbound Logistics and Supply Chain The research of inbound logistics and supply chain should be emphasized on three directions: 1) To study state of the art and characteristics of inbound logistics and supply chain management, categorized by the types of industry such as textile industry and local community textile industry, automobile, electronics, and food industries; 2) To improve the effectiveness and efficiency of inbound logistics activities regarding introducing products to market, which include operations, manufacturing, organization and human-resource development and information technology; 3) To study the result of introducing inbound logistics and supply chain management such as the impact of improvement in logistics and supply chain systems on the industrial competitiveness of textile entrepreneur. The above result suggests that the research direction of inbound logistics and supply chain management can be categorized into three research groups including ground research, basic research, and research regarding the impacts of improvement in logistics and supply chain. Ground Research for Studying the State of the Art of Logistics and Supply Chain The research should be focused on significant components of the logistics and supply chain management and major problems occurring in each industry. The study of critical stages in supply chain pipelines that are bottlenecks and rush problems of Thai industry should be conducted. The research should also study what and where problems are as well as how to encourage an awareness of supply chain and logistics improvement in Thai industry. Examples of those researches are: 1) Food industry requires research on material management in order to solve the major problems involving long lead time, quality and environment; 2) Automotive industry needs research on the structure of inbound logistics and supply chain model including supported industries. Examples include automotive part manufacturers and trading partners; 3) Local community textile industry requires research on process improvement to reduce problems incurred by inconsistency of knitting and dyeing, and lack of skills and knowledge arising from high turnover problems, long lead-time asynchronous production planning and control, quality of raw materials, marketing, product design and development, inventory problems, intellectual property, pricing, competitiveness, and delivery; 4) Local community textile industry requires research on process Logistics Research Network 2003, London 257 improvement to reduce problems incurred by inconsistency of knitting and dyeing, and lack of skills and knowledge arising from high turnover problems, long lead-time asynchronous production planning and control, quality of raw materials, marketing, product design and development, inventory problems, intellectual property, pricing, competitiveness, and delivery; 5) Small- and medium- sized enterprises require research on information technology to increase the value of supply chain pipelines. Applied Research on Effectiveness and Efficiency Improvement for the Inbound Logistics and Supply Chain Applied research should be conducted for each industry by implementing supply chain models for both short-term and long term, accounting for product design, product and process innovation, culture, organizational competency, information management and technology. Research on the Impact of Introducing the Logistics and Supply Chain Concept For Thailand, the research is focused on impact of introducing the supply chain models on improvement of competitiveness components including lead-time, quality, design, bullwhip effects, and labor. Research Direction of Physical Distribution and Transportation The research in this area can be classified into 3 areas: 1) physical distribution and transportation improvement in private businesses; 2) the efficiency improvement of national distribution and transportation, and defining strategy; and 3) directions in order to be a center of transportation in South-east Asia. Physical Distribution and Transportation Improvement in Private Businesses The objectives of this group are to improve the efficiency of shippers and carriers in order to achieve less cost in distribution and transportation, reduce delivery time and increase reliability in delivery performance. Achieving the objectives, the research must be conducted into 4 groups that are information technology development, strategic alliance development, human resources development, and transportation technology development. Examples of research in those 4 groups are: ground survey in information technology should be done to obtain currently situation of distribution and transportation activities and its consequences that affect to each industry sectors; applied research could then be done to define a strategic alliance roadmap for medium and small size businesses; ground research should be conducted to discover currently status of the labors such as wages, education, training, working hours and performance expected; and development of transportation and material handling technology could then be studied to discover appropriate technologies for the product groups. Improving of Domestic Physical Distribution and Transportation The research in this area is to improve performance of physical distribution and transportation’s activities. Firstly, survey based research should be conducted to survey and analyze the activities such as flow of distribution and transportation relating to product groups, flow of transportation according to consumption points, etc. The outcome of the research can be very useful for applied research in order to support in developing the government’s policies and investment related to the activities such as improving road routes or train routes, having distribution centers. Improving of International Physical Distribution and Transportation To improve physical distribution and transportation internationally, defining strategic policies supporting the activities should be done. Survey based research of domestic physical distribution and transportation can usefully support to applied research in the international activities. To improve performance in physical distribution and transportation, 2 types of research should therefore be conducted. Survey based research is to investigate weak and strong points of the 3 main aspects. The roadmap and applied research topic needed can then be addressed. Applied research 258 Logistics Research Network 2003, London could thus bring methods or techniques to bridge betwee n current situation and competitive situation for each business sector. Research Direction of Strategic Supply Chain and Logistics Management In order to leverage this area of supply chain management research, the research are divided into three folds: 1) Focusing on assessing current business practice and strategy in each business sectors or industries, which impact the logistics and supply chain operations (Macro Level); 2) Focusing on assessing current business practice and strategy in each companies (Micro Levels).; and 3) Focusing on developing the best practice in creating and implementing logistics and supply chain strategies. The above result suggests that the research direction of strategic supply chain and logistics management can be categorized into three research areas including collaboration, human resource development, and uses of information technology. Collaboration The objective of this research area is to find out the obstacles, ways, and ultimately possibility of establishing collaboration efforts across the supply chain spectrums, vertical and horizontal, both within enterprise and between organizations. This also includes the collaboration between industries, private and government agencies, and academic parties within the same value chain. Examples of research are: 1) Ground research focuses on assessing the possibility of forming cluster in each industry and evaluating all necessary factors like human resource, product development, economy, and manufacturing capability; 2) Applied research emphasizes on developing collaborative model, implementation plan, and all related deployment issues. Human Resource Development The outcome of the workshop indicated that workforces and decision makers in Thailand have limit understanding about supply chain and logistics management. To properly lay down the strategic supply chain, these people have to be trained and upgraded their understanding of logistics operations. Examples of research in this area are: 1) Ground research focuses on assessing current understanding, needed knowledge and skill of logistics and supply chain operations in each industry; 2) Applies research focuses on developing sufficient tools and educational media like software, internet, or other devices to better train or educate logistics personal. This also include developing case study in particular industry. Information Technology The objective of this research area is to find the obstacle, limitation, suitability, and pros cons of using logistics information system and enterprise information system. The research should focus on finding the need of using these emerging technologies in Thai company, especially in each industry. The research should point out all aspects both tangible and intangible issues of acquiring these systems. The applies research should focus on developing these systems in order to avoid importing from oversea. Discussions The outcomes from the workshop show that supply chain and logistics management is now recognized as a key competitive area for Thailand. Essentially the workshop participants all agree that the study and research conducted should stress on such area for enhancing the country development. Five research domains were recommended as parts of the country focus for creating competitive advantage. Also, in each domain, the current status of supply chain and logistic management in Thailand was demonstrated. Logistics Research Network 2003, London 259 The first research domain stresses on the development of government and industrial sector policy. These policies set from each sector should facilitate the implementation of supply chain and logistics management in the country. Based on the current situation, the evidence shows that although the existed country policies, laws and regulations support the implementation of supply chain and logistics, there is no explicit analysis which indicates the effect of such policies on supply chain and logistics management in the country. Proper research should be conducted in identifying the interrelationship of the existed policies and the implementation of supply chain and logistics, suitable for the current situation and for the future. The second research domain includes the development of information technology (IT) for supply chain and logistics management, and its application with reasonable cost and suitable implementation. Even though it is all known that IT is an important factor for supply chain and logistics management, there is yet no study of the current status of IT application in Thai industry. The readiness for IT implementation has not yet been identified. Hence, the requirement and appropriate level of the use of IT in leading to supply chain and logistics management should be pointed out. The research for this area should state on, firstly, investigating appropriate and required level of IT for supply chain and logistics in Thailand and, secondly, developing a suitable IT applications for supply chain and logistics management for Thai industry. The third research domain identifies the need of strategic alliance research. This includes ways and methods of creating strategic alliance and how to select appropriate partners for building their supply chain. In Thailand, there is a high potential for creating strategic alliance horizontally and vertically. However an appropriate matchmaking has not yet been identified. Research should be conducted for indicating appropriate groups of industry in forming supply chain. The outcomes from research should be able to guide each industrial sector about their potential partners for developing supply chain. The fourth research domain highlights the importance of supply chain best practices. The evidence shows that the success of supply chain implementation can be seen mostly in Multi National Company (MNC) or large scale firm. Hence it is suggested that supply chain best practices from these large firms can be used as a prototype model for local and SMEs in Thailand. Research in this domain should notify factors for implementing these practices. Also all supply chain best practices appropriated for each industrial sector should be collected and documented. Lastly, the fifth research domain states the need of human resource development. The current situation in Thailand shows that we still lacks of supply chain and logistics resource persons in most organization. Supply chain education and training system together with knowledge and resource sharing should be developed for Thai industries. Also a database for collecting research and list of resource persons in supply chain and logistics management areas should be established. Conclusion Generally it can be said that supply chain and logistics development in Thailand is still at an early stage. Most firms tend to focus on technology in leading to supply chain. Nevertheless, based on Thailand current situation, they still lack of understanding in supply chain and logistics management concept. To apply appropriate concept of supply chain and logistics for Thailand, basic or grounded research is preferable. Thailand should initially begin with investigating backgrounds and status of economic and industry before stepping to an advanced supply chain and logistics development. Readiness and requirement should be stated at the first place. Therefore the research direction for Thailand should stress on studying, surveying and investigating the requirement, need and readiness of the country. Some research topics can be summarized as following. Â · A survey of Thailand’s readiness and status for implementing supply chain and logistics. Â · Cluster analysis for each industrial sector or across industry. Â · A collection of supply chain best practices for each industrial sector. Â · Appropriate government policy for facilitating supply chain and logistics. Â · Human Resource Development for supply chain and logistics. Â · Future trend and direction of supply chain and logistics in Thailand. 260 Logistics Research Network 2003, London Despite of the need of these grounded research, some basic applied research are also appropriate. However it is to focus on developing basic tool for implementing supply chain and managing logistics for basic use such as developing a simple scheduling and routing software for delivery system, developing a database or information system for managing and linking information within a department or between departments, developing a basic MRP or CRP, etc, rather than an advanced or in-depth research for supply chain and logistics improvement.

Routine Activities Theory (RAT) and Reaction To Crime

Routine Activities Theory (RAT) and Reaction To Crime The RAT also known as the routine activities theory was founded in 1979 by two theorists name Marcus Felson and Lawrence Cohen (Miller, Mitchell, Richard, 2006). It was a reaction to crime rate in the US during the years of 1947-1974 states (Cohen Marcus, 1979). This was a time where both crime rate and economic conditions were increasing which made this a very popular theory reason for this was this theory was the only one to address crime at this point in time. Felson and Cohen based their theory on the rational choice model, which meant people made rational decision which was at their advantage and causing very little disadvantage (Akers Sellers, 2004). (Miller, Mitchell, Richard, 2006) The rational choice theory was the main concept in the classical school of criminology. Throughout this essay we will be looking at whether the routine activities theory prevent crime or displace crime. In order for a crime to occur, Felson and Cohen state there are three key elements which need to be present in order for the crime to be successful, these three elements are; a suitable target, a motivated offender, and absence of capable guardians (Cohen Marcus, 1979). (Akers Sellers, 2004) Suggests that if any of the three elements are to be missing the crime will not take place.The RAT is a framework which provides understanding of how crime occurs. Crime could be altered by manipulating any of the elements, therefore the methodology behind the RAT is crime prevention, and focuses on how crime is made. RAT explains that crime is normal and depends on the opportunities. The perfect type of crime which fits the profile of this theory is burglary. Burglary is a type of crime which is can be considered as a property crime, which is widespread in almost all communities. There are two major problems which can be caused by this type of crime;victims lose their possessions and the other is the amount which the crime puts on the individual.Although the RAT is a new theory, it can be said that this theory could help explain many crimes. The RAT is particularly successfully in explaining burglary. The RAT is a crime preventing methodology, only at time does it prevent crime from occurring but most of the time it displaces crime. Since the RAT is based on peoples routine and patterns on daily activates, taking a perfect of a person who works Monday to Friday and return home after work has a very low chances of becoming a victim (assault and robbery), but if that person is to attend major events such as sports, gigs where the amount of contact with people is huge are likely to become victims of a crime. in recent years there have been a lack of capable guardian and a pattern of excessive drinking which have caused death of two girls, although this hasoccurred patterns and movement in everyday life have changed in the last 30 years. It has changed so dramatically that having to remove both guardians from the house is likely to reduce the offenders chances of getting caught during a day time burglary, the RAT argues the point that crime is unlikely to occur when the presences of e lement to exist (Cohen Marcus, 1979). Most crime are result from exploited opportunity, rather than planning the crime they choose to commit crime spontaneously when the opportunity arises, some are more tempting then others. (Felson Clarke , 1998) has said that there are two acronyms which have been put in place to examine suitability of targets for crime, a: VIVA (standing for value, inertia, visibility, and access) and b: CRAVED; concealable, removable, available, valuable, enjoyable, and disposability which are the elements of conceal ability and disposability (Clarke, 1999) Visible target which are worth value are portable and easy to get at. Since RAT looks at the patterns and movement of daily activities for people it is can prevent crime and also at the same time displace crime, if a person can alter any of the three elements can crime could be prevented or displace depending on the outcome of the alteration. Reppetto (1976) has stated that there are five types of displacement. Spatial and territorial displacement-this happen to most common crimes, this is when crime is moved from one place to the other. Several researches have been made to see the movement for example (Chainey, 2000) found that CCTV is effect way to see the reduction in auto thefts and robbery. However some auto theft occurred in surrounding areas, but robberies didnt. Temporal displacement occurs when there is a movement in time when occurring, the crime for example the offender moving from weekday morning to weekend morning, but crime occurs in the same area. Important to RAT as it analysis pattern and movement. Target displacement-occurs when offends cannot get their target due to target hardening and other strategies put in place to stop offenders such as dogs, house alarms etc. Tactical displacement-when the criminal comes up with a new method of committing the crime, for example carjacking was easier 10-15 years ago than today. Functional displacement this occurs when it is difficult for an offender to commit and crime and is forced to commit another crime due to target hardening. In conclusion, there have been several approaches to studying victimology, they have suggested that the understanding the target, understanding the pattern and victim of crime that make offenders more attractive can provide important information and the examination of the crime. Knowing people and places where offenders are going to target and when the crime is likely to occur can be critical in preventing or reducing crime. The RAT is a perfect theory which provides patterns and analysis of day to day activities for individual who are a target, this also provides on which was this attack can be prevented but mostly the way that is can be displaces. This is a piratical theory which can provide information to victims on how to prevent of displace crime f5rom occurring and make them feel safe.

Dimitri Shostakovich Essay -- essays research papers fc

Dmitri Shostakovich Dmitri Shostakovich, born on September 25, 1905, started taking piano lessons from his mother at the age of nine after he showed interest in a string quartet that practiced next door. He entered the Petrograd (formerly St. Petersburg, later Leningrad) Conservatory in 1919, where he studied the piano with Leonid Nikolayev until 1923 and composition until 1925 with Aleksandr Glazunov and Maksimilian Steinberg. He participated in the Chopin International Competition for Pianists in Warsaw in 1927 and received an honorable mention, after which he decided to limit his public performances to his own works to separate himself from the virtuoso pianists. Prior to the competition, he had had a far greater success as a composer with the First Symphony (1924-25), which quickly achieved worldwide recognition. The symphony was influenced by composers as diverse as Tchaikovsky, Paul Hindemith, and Sergey Prokofiev. The cultural climate in the Soviet Union was, compared to the Soviet Union at its peak, free at the time. Even the music of Igor Stravinsky and Alban Berg, then in the avant-garde, was played. Bela Bartok and Paul Hindemith visited Russia to perform their own works, and Shostakovich toyed openly with these novelties. His first opera, The Nose, based on the satiric Nikolay Gogol story, displayed a thorough understanding of what was popular in Western music combined with his "dry" humor. Not surprisingly, Shostakovich's undoubtedly finer second opera, Lady Macbeth of the Mtsensk District (later renamed Katerina Izmaylova), marked a stylistic retreat. However, this new Shostakovich was too avant-garde for Stalin. In 1928, Joseph Stalin inaugurated his First Five-Year Plan, an "iron hand fastened on Soviet culture," (Johnson) and in music a direct and popular style was demanded. Avant-garde music and jazz were banished, and for a while even Tchaikovsky was looked down upon. Shostakovich remained in good favor for a time, but it has been said that it was Stalin's personal anger at what he heard when he attended a performance of Lady Macbeth of the Mtsensk District in 1936 that sparked the official condemnation of the opera and of its creator. The focus of the opera was based around murder, conspiracy, and trickery, all of which were the worst things that a Russian could speak of. Shostakovich was brutally attacked in ... ...obert Dearling. The Music of Dmitri Shostakovich: the symphonies. Tantivy Press, 1979 Brown, Royal S. ‘Interview with Shostakovich.’ High Fidelity, 23 (October 1973). Fanning, David. The Breath of the Symphonist: Shostakovich’s Tenth. Royal Musical Association, 1988. Fay, Laurel E. ‘Shostakovich vs. Volkov: whose Testimony?’ The Russian Review (October 1980), pp. 484-93. Johnson, Priscilla and Leopold Labdez (eds.). Khrushchev and the Arts: the politics of Soviet Culture, 1962-64. MIT Press, 1965. Kay, Norman. Dmitri Shostakovich. Oxford University Press, 1972. MacDonald, Ian. The New Shostakovich. Northeastern University Press, 1990. Norris, Christopher. Bibliography of Russian Composers. White Lion, 1976. Olkhovsky, Andrei. Music under the Soviets: the agony of an art. Praeger, 1955. Salisbury, Harrison. ‘A Visit with Dmitri Shostakovich.’ New York Times, 8 August 1954. Schwartz, Boris. Music and Musical Life in Soviet Russia, 1917-1981. 2nd edition. Indiana University Press, 1983. Sollertinsky, Dmitri and Ludmilla. Pages from the Life of Dmitri Shostakovich. Hale, 1981. Volkov, Solomon (ed.). Testimony: the memoirs of Dmitri Shostakovich. Harper & Row, 1979. Dimitri Shostakovich Essay -- essays research papers fc Dmitri Shostakovich Dmitri Shostakovich, born on September 25, 1905, started taking piano lessons from his mother at the age of nine after he showed interest in a string quartet that practiced next door. He entered the Petrograd (formerly St. Petersburg, later Leningrad) Conservatory in 1919, where he studied the piano with Leonid Nikolayev until 1923 and composition until 1925 with Aleksandr Glazunov and Maksimilian Steinberg. He participated in the Chopin International Competition for Pianists in Warsaw in 1927 and received an honorable mention, after which he decided to limit his public performances to his own works to separate himself from the virtuoso pianists. Prior to the competition, he had had a far greater success as a composer with the First Symphony (1924-25), which quickly achieved worldwide recognition. The symphony was influenced by composers as diverse as Tchaikovsky, Paul Hindemith, and Sergey Prokofiev. The cultural climate in the Soviet Union was, compared to the Soviet Union at its peak, free at the time. Even the music of Igor Stravinsky and Alban Berg, then in the avant-garde, was played. Bela Bartok and Paul Hindemith visited Russia to perform their own works, and Shostakovich toyed openly with these novelties. His first opera, The Nose, based on the satiric Nikolay Gogol story, displayed a thorough understanding of what was popular in Western music combined with his "dry" humor. Not surprisingly, Shostakovich's undoubtedly finer second opera, Lady Macbeth of the Mtsensk District (later renamed Katerina Izmaylova), marked a stylistic retreat. However, this new Shostakovich was too avant-garde for Stalin. In 1928, Joseph Stalin inaugurated his First Five-Year Plan, an "iron hand fastened on Soviet culture," (Johnson) and in music a direct and popular style was demanded. Avant-garde music and jazz were banished, and for a while even Tchaikovsky was looked down upon. Shostakovich remained in good favor for a time, but it has been said that it was Stalin's personal anger at what he heard when he attended a performance of Lady Macbeth of the Mtsensk District in 1936 that sparked the official condemnation of the opera and of its creator. The focus of the opera was based around murder, conspiracy, and trickery, all of which were the worst things that a Russian could speak of. Shostakovich was brutally attacked in ... ...obert Dearling. The Music of Dmitri Shostakovich: the symphonies. Tantivy Press, 1979 Brown, Royal S. ‘Interview with Shostakovich.’ High Fidelity, 23 (October 1973). Fanning, David. The Breath of the Symphonist: Shostakovich’s Tenth. Royal Musical Association, 1988. Fay, Laurel E. ‘Shostakovich vs. Volkov: whose Testimony?’ The Russian Review (October 1980), pp. 484-93. Johnson, Priscilla and Leopold Labdez (eds.). Khrushchev and the Arts: the politics of Soviet Culture, 1962-64. MIT Press, 1965. Kay, Norman. Dmitri Shostakovich. Oxford University Press, 1972. MacDonald, Ian. The New Shostakovich. Northeastern University Press, 1990. Norris, Christopher. Bibliography of Russian Composers. White Lion, 1976. Olkhovsky, Andrei. Music under the Soviets: the agony of an art. Praeger, 1955. Salisbury, Harrison. ‘A Visit with Dmitri Shostakovich.’ New York Times, 8 August 1954. Schwartz, Boris. Music and Musical Life in Soviet Russia, 1917-1981. 2nd edition. Indiana University Press, 1983. Sollertinsky, Dmitri and Ludmilla. Pages from the Life of Dmitri Shostakovich. Hale, 1981. Volkov, Solomon (ed.). Testimony: the memoirs of Dmitri Shostakovich. Harper & Row, 1979.

Eng Comparing and Contrasting Literary Forms Essay

Poetry, drama and short story are literary forms that provide readers with entertainment, insight, pleasure, escape and sometimes information. Readers can find satisfaction in any of the three genres because the styles, variations, language and themes cater to everyone’s preference: tragedy, comedy, profanity or just for pleasure. There is a piece of literary work to suit every taste. Poetry, when performed live, gives the words rhythm, music and life. John Updike in his poem Dog’s Death in lines one to sixteen, the rhythm and pattern are not as distinct as in lines seventeen to twenty; where the beats are strong and there is a certain level of intensity leading up to the finale†¦Ã¢â‚¬ Good Dog.† â€Å"Back home, we found that in the night her frame, Drawing near to dissolution, had endured the shame Of diarrhea and had dragged across the floor To a newspaper carelessly left there. Good dog.† (Clugston, 2010) Usually one performer presents a poem to t he audience whereas in drama there are many actors, stage settings and music that combine to create a complete stage production. Drama is written for theatre production. Actors impersonate the characters by reciting the words that are written in the play. For example, Maurya the main character in the play Riders to the Sea, says the closing words to her son before he left home: â€Å"You’d do right to leave that rope, Bartley, hanging by the boards†¦for it’s a deep grave we’ll make him by the grace of God.† The actors must also follow the author’s directions. She kneels down and the curtain falls slowly. (Clugston, 2010) Drama and play are written for specific purposes. The poem, when it is performed, is similar to an actor doing a soliloquy in a play. For example Macbeth’s speech: â€Å"I have lived long enough: my way of life Is fall’n into the sere, the yellow; And that which should accompany old age, As honor, love, obedience, troops of friends, I must not look to have; but, in their stead, Curses, not loud but deep, mouth-honor, breath Which the poor heart would fain deny, and dare not.† (Clugston, 2010) This speech is poetry within a play unlike the short story. The author of a short story on the other hand, depends on imagery, symbolism, similes and other literary devices to awaken the reader’s imagination, create the big picture and to pull him/her into that place. Unlike poetry and drama, the short story is not written for performance but for the reader’s pleasure and escape. The plot, setting, theme, point of view, characters, style, the actual story line and the ending of a short story all combine to give the reader a slice of the experience of the specified era. Alice Walker in the â€Å" Welcome Table,† paints a picture of racial segregation in the church in the state of Georgia. She wrote about a black old woman who entered a whites-only church. â€Å"The reverend of the church stopped her pleasantly as she stepped into the vestibule†¦..†Aunty, you know this is not your church?†Ã¢â‚¬ ¦.Inside the church she sat on the very first bench from the back.† (Clugston, 2010) This picture is of the old woman/main character sitting at the back of the church and the reverend reminding her that she is in the wrong place. In other words she is out of place. Short stories appeal more to the reader’s imagination and senses and are not usually performed unless they are adapted for stage. Reference Clugston, W. R., (2010). Journey Into Literature, San Diego, CA: Bridgepoint Education Inc.

Apple’s iPhone Price Cut Consumers’ Reaction

Apple Inc. (Apple) was established in Cupertino, California on April 1, 1976, engaged in producing, selling and supporting a wide range of personal computers, portable media players, mobile phones, computer software, computer hardware and hardware accessories (Apple Store). The company is always known for its strive for delivering new and improved products and find innovative means of marketing and strategies of human resource management. Since its inception, the firm has been enjoying a prominent place among the players in the computer industry with most successful marketing strategies and innovative products and services. The company is a US – based multinational corporation that focuses on design and manufacture of consumer electronics and closely related software products. The company was established in Cupertino, California on April 1, 1976, engaged in designing, developing, selling and supporting a wide range of personal computers, portable media players, mobile phones, computer software, computer hardware and hardware accessories. Till 2007, the firm opened around 200 retail stores across five countries and one online store through which hardware and software products are being sold (Retail Stores). In the year 2008, the firm was awarded the best corporate performer organized by the famous business magazine, Business Week. (Best Performer Award 2008). iPhone: A Revolutionary Invention The mobile phone technology made its beginning in the mid 20th century. In the opinion of Robert Conway (Conway), the head of, Global System for Mobile Communication (GSM) Association â€Å"Mobile phones are becoming absolutely indispensable in the developing world†. It was in Sweden the first mobile service introduced in the form of radio telephony which was two-way radio; used in taxis and police cruisers as tested by Swedish police. Then in 1946, first commercial mobile service for use in communication devices was launched by American AT&T and South-western Bell. It was only in 1970s the ‘modern’ mobile phones were developed, researched and experimented. Thereafter from 1980s, it attracted more and more consumers as a result the growth in the mobile phone industry was tremendous. In 2003 the number of mobile phone users around the world reached to 1. 52 billion. So the mobile phone technology is experiencing fast growth and making greater sophisticated one. The mobile users were also benefited from security systems and surveillances. Conway also stated that,† â€Å"The technology is a gravitational force that brings into its orbit a huge amount of innovators. † The trend in the mobile phones users in the developing nations never showed a negative trend but instead it always showed a positive trend. For estimating the target market in mobile technologies and services, it is necessary to have proper knowledge regarding consumers live style and their demand because as the consumers passes through different stages their interest levels, usage patterns, spending habits, and brand preferences for mobile and other technological products and services constantly changes. So a good e. g. to give is iPod a revolutionary model of Apple bringing bundle of digital music’s introduced by the Apple company in order to exploit maximum home computer market. With this iPod, the company created user friendly product so that the users could download music from the Internet to the player and used technological expertise to improve their product based on consumer needs. The analyst Richard Jameson, GfK NOP said,† Apple's history proves that it has the magic touch when it comes to product development and marketing†. There after Apple introduced by totally redesigning iPod a small sized that changed the rules for the entire portable music market named iPod nano. This introduction made no changes in the market for iPod and continued as Apple’s monopoly product. As the competition rose between various devices in market, the iPod nano became the most fashionable product of Apple, made a stiff move with many optional accessories including lanyard headphones. There was a price-cut in iPod nanos i. e. Its 4 GB version was priced at $149, which was $50 below the cost of current version having a similar memory and the 8 GB version was priced $199 lower than current model which resulted its success, so the Apple thought of launching iPhone by combining iPod and mobile phone in order to meet its design and user interface with consumers and proved to be number one in the market. This gadget was launched on June 29, 2007 and revolutionized the tech-savvy market. It also entered highly volatile cell phone market combining telephony, MP3, web surfing and video watching. The iPhone was the most awaited gadget by technology enthusiasts and mainstream media. It wants to reach top during holiday season of 2007 than the previous year’s 2121 million units and the way it interacted its consumers succeeded it to reach the top. Exhibit 1) describes the features of iPhone as: it has got2-megapixel camera, headset and audio jacks, an iPod dock, Wi-Fi, stereo Bluetooth and a speakerphone; weight is about 135 g little heavier than standard mobile phone but lighter than many devices having QWERTY keyboard; its thin design has a touch screen that allow users to use on-screen soft keys to dial numbers, enter web addresses and type e-mails and text messages; it makes more appealing to the less tech-savvy users because of touch screen that helps for all menu navigation an d data entry from typing messages to dialing phone numbers; it can also support digital-music player that syncs with iTunes; the Apple’s voicemail system provides visual interface that allow users to pick messages as the wants to listen; finally it has built-in rechargeable battery that allow users to talk up to eight hours and standby time up to 250 hours but browser sessions on General Packet Radio Service (GPRS), depletes its battery rapidly, however if the iPhone is used as an iPod music player by users its life would be shortened. Apple iPhone also possesses unique features that perform its most functions with single contract and able to standby long time. It also has supportive functions of like multi tasking where the user can read a web page while downloading e-mail in the background over Wi-Fi or Enhanced Data rates for GSM Evolution (EDGE). Here interface is unique with large multi-touch display and innovative new software that allows controlling everything by finger on touch screen. It also combined the features of multiple tools into one handheld device to appear as the grid of colorful icons, with the four chief functions—Phone, Mail, Safari web browser and iPod—in a separate strip along the bottom. These all sophisticated features made iPhone a much sought after device and enjoyed a top position in the market (Exhibit 2) in spite of its acute competition from the top mobile players having overlapping features. The combined features of iPod music and video player with mobile telephone, the iPhone was available through AT&T Wireless Services. But it was locked by the service provider AT&T in its two-year service agreement. The consumers in India could not use iPhones in their home town even they have purchased from US or UK, because of reloading software. The demand for iPhones rated greater than any other product of Apple. In the opinion of iSuppli, the best-selling handset among the 2, 70,000 smart phones and featured phones sold to US consumers during the beginning of month in July 2007 is iPhone. Even market analyst pointed that Apple created a strong brand and customer Market analysts pointed out that Apple had created a strong brand and customer loyalty by following a skimming price strategy and customers are ready to purchase highly priced products now and in future with equanimity. iPhone: Banking on Pricing The iphone entered the market a month with stock of 3, 00,000 and a manufacturing capacity of 1, 50,000. Their version 8 GB was available for $399 in the US through Apple's retail and online stores and AT&T retail stores but 4 GB version were sold till the supplies lasted. To make it affordable to customers, Apple launched more iPhones during holiday seasons. The launching of Apple iPod in October 2001 is a success story which was priced at$349 (as of 2007) for 160 GB lower than a MP3 player and remained popular by gaining high demand till date though there was a price rise in 2005. Later another product named ipod shuffle with 512 MB, was introduced having unique appeal with a price at $99 and $149 for 1 GB. The analyst at Jupiter Research Joe Wilcox analyzed that the lower-priced iPod is part and parcel of Apple's new mass-market strategy, and before September 2007 it wanted its one-millionth piece to be sold. Similar to the price cut of the iPod, the Apple after two months decision to cut the price of 8 GB storage iPhone from $599 to $399 on September 5, 2007 showed a good response from many quarters. In accordance to Steve Wozniak, Cofounder of Apple Computers, remarked, â€Å"Nobody expects a product to drop that much in price in such a short time† and criticized Steve Jobs (Jobs) the chief executive of Apple Inc. , for his decision to price cut of iPhone by $200 within 68 days of its launch. He also said that Jobs has received letter on the company’s website and complaints from hundreds of customers acknowledging that Apple has disappointed some of its customers through price cut of iPhone's 8-gigabyte model. According to Apple executives the plan for price cut was done long ago and hoped it would keep the iPhone's pricing in line with its new iPod Touch. But this price cut suggested that Apple which long lived in a pricing bubble insulated from other personal computer makers was not different from the brutal pressures of the cellular phone business. Van Baker, an industry analyst at Gartner Group said that. â€Å"My suspicion is that they got to 7, 50,000 really quickly, and then it started to slow down†. This price cut dropped down the share price of Apple by 5% and stood at $136. 76 on September 5, 2007. Protests against Apple went to the extent of consumers filing cases against the company. Dongmei Li (Li) a customer of Apple filed a case on September 24, 2007 in the US District Court, against the company for violating price discrimination laws claiming that it should stop selling the $499 4 GB model. Li had waited for the launch of iPhone and then found that the store only had 4 GB iPhones in stock and had subsequently purchased one. Much to her charging, Apple then slashed the price of the 8 GB iPhone and stopped selling the 4 GB model. 100s of customers like Li who paid the full price did not expect the sudden reduction and complained bitterly. Apple, however, had no financial reason to cut prices, but to gain more customers during the holiday season. By the end of September 2007, Apple had sold 1. 4 million iPhones and also launched the device in the UK, Germany, and France. In Asia and Australia iPhone was scheduled to be released during 2008 (Exhibit 3). While the company was dealing with the price cut controversy, its competitors were working on developing models that could compete with the iPhone. Apple's competitor LG was working on iPhone `killers', its new product Prada phone KE850 will attempt to offer unbeatable combinations of style, features and price. It costs ?300 ($614). Nokia with its N800 was already a tough competitor to Apple's iPhone with a niche market. The iPhone price cut caught the media attention in a big way and raised questions about the device's continued success. However, there are also some advantages to Apple's price cut (Exhibit 5). The price cut has raised the question as to whether Apple needed to stimulate demand as it is the most valued gadget in history, by reducing the price drastically soon after its release. Experts observe that Apple is switching from a price-skimming strategy to market penetration strategy. They felt that it would be able to expand market share more rapidly and competitive barriers could be strengthened through the change in strategy (IPod: Factors of Success). In spite of its popularity, the iPhone is said to suffer a few shortcomings. Apple iPhone lacks some features like user-changeable battery, voice dialing, voice recording, video recording, instant messaging, Multimedia Messaging Service (MMS), copy and paste and common Bluetooth file transfer OBject EXchange (OBEX). It is hard to use the on-screen keyboard because of its small sized surface. Further, the iPhone is available only through AT&T service provider and not through third parties. It comes with a two-year service agreement in the US. In countries like India even if iPhones are purchased customers cannot use them, as they have to reload the software to use it. Many users opine that though it boasts of a very clear and sharp screen, Apple's user interface is finger driven and the screen rapidly becomes covered in unsightly fingerprints (Ziegler). Apart from these limitations, Apple had to tackle the consequent criticism following the price cut of the iPhone Stephen Hoch, marketing professor at Wharton University, observed, â€Å"The reversal on Apple's iPhone may have been more dramatic because the company has marketed itself as consumer friendly. People have strong positive feelings about Apple. They feel they are part of the Apple family. When Jobs announced the price decrease, people felt betrayed†. According to Wharton faculty and analysts, the iPhone episode reveals the perils of pricing in a marketplace where constant innovation, fierce competition and globalization are changing the rules of the game (Smart pricing boosts revenue). John Zhang, marketing professor at Wharton University, said, â€Å"The product lifecycle is short and the market is moving quickly. You don't have a lot of time to learn from your mistakes. You have to price the product right the first time†. Jobs, while speaking to reporters, defended his move stating that his price cut was directed to attract new customers in the holiday season with more aggressive pricing. He added that it benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone `tent'. Jobs observed, â€Å"†¦even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these. † Greg Joswiak, Apple's worldwide vice president of iPod and iPhone product marketing, also agreed with Jobs and observed that there was no better time for the price cut and he also added that it was that time of the year that was most important and an opportunity to come into the holidays with a fresh and aggressive product line (Ziegler). Work Cited Aaker, Kumar, Day George, and Kumar V. Marketing Research. 2nd Edition, John Wiley ; Sons, Inc., 2000 Apple Retail Store, â€Å"Interior Design of Apple Retail Store in the US, Apple Inc â€Å". Apple Inc. 16 June 2009 ;www.apple.com/retail ;. Apple Store, â€Å"Store information: Apple Inc â€Å". Apple Inc. 17 June 2009 ;http://store.apple.com/us ;. Apple Changes Strategies, Apple Changes Strategies for iPhone and iPode Touch Devices†, Apple Inc â€Å". Apple Inc. 16 June 2009 ;www.enbite.com/apple-changes-strategies-for-iphone-and-ipode-touch-devices/ ;. Best Performer Award 2008, â€Å"Best Performer Award 2008†. Apple Inc. 17 June 2009 ;http://search.businessweek.com/Search?i=1;page=2;resultsperpage=20;searchterm=best+corporate+performers+2008;sortby=relevance;u1=searchterm;. Hawkins, D I, Best R J, and Coney K A. Consumer Behaviour: Implications for Marketing Strategy. Homewood: Boston, 1989. IPod: Factors of Success, â€Å"Big Apple†. Apple Inc. 17 June 2009 ;www.korekalibre.wordpress.com/category/successfulpioneers ;. Mahajan, Vijay, Muller Eitan, and Bass Frank M, A New Product Diffusion Models in Marketing – Review and Directions for Research. Journal of Marketing, ; Self Service Account Program, â€Å"Self Service Account Program†. Apple Inc. 16 June 2009 ;http://www.apple.com/support/programs/ ;. Ziegler Chris, â€Å"The Apple iPhone†. Apple Inc. 17 June 2009 ;www.engadget.com/2007/01/09/the-apple-iphone ;.

Crop Circles Essays - Crop Circle, Forteana, Land Art, Pseudoscience

Crop Circles Essays - Crop Circle, Forteana, Land Art, Pseudoscience Crop Circles Crop Circles have been found throughout the whole country. They are one of the most intriguing things that I have read and researched. There have also been many shows that I have watched that have been very interesting. The first recent evidence of a crop circle was in 1966 in Tully England. The circles themselves ranged from a few inches in diameter to a few feet. There is also evidence of a crop circle in Hertfordshire, England in 1678. There have been many theories as to why these peculiar circular shapes have appeared in peoples crops. These theories include UFO's, energy fields, and also plasma vortexes(sine 1). There is no evidence as to how these patterns are formed. There is evidence that there is an electric field aroound some of these circles. One theory is that electrified air forms mini-tornadoes and causes the circles. This is called the "Plasma Vortex Theory"(Sine 1). Another theory that is very prominent is that all of these circles are hoaxes and were made by people to recieve publicity. Hoaxes are blamed for many of the circles especially the ones that are more complex. There have been people to admit to man making some of these circles. Two people who have admitted to this are Doug Bower and David Chorley(Sine 1). They admitted to faking around two hundred fifty cirle formations. Many of the circles that were admitted hoaxes were under suspicion because of there ragged look. Also some of the more complex and intricat ones are thought to be fakes. The amount of these circles is proof in itself and the fact that they are spread throughout the world is also proof that it is not all a hoax. The most interesting theory is that UFO's made the circles(sine 2). there have been sightings of UFO's and circles have been at the sight the next morning. There also has been sightingds of balls of light over the fields at night that have left these circles on the ground. When some of these circles have appeared a "sceaming"(Sine 1) noise was heard in the night along with strange nocturnal lights. Sometime in the 1970's circles appeared on the farm of a guy anmed Billy Meier's farm. This person also had claimed to have been abducted by aliens in the past. The grass was flat but not broken just bent over. Even stranger afterwards the grass continued to grow in swirled pattern. There is also a video of miliatary helicopter flying hovering over a ball of light over top of anewly formed crop circle. Hte government claims the helicopter was on maneuvers. These balls of light were also seen following fighter planes into battle during World War II . The British Government has an extereme interst in these balls of light(Sine 2). Bibliography Sine,Cory. "Aufora Special Report." http://ume.ucalgary.ca/aufora/journals/spring/06.html (19 Jan 1997). Sine,Cory. "Aufora Crop Circles." http://ume.med.ucalgary.ca/~watanabe/info/crop.html (19 Jan 1997). Sine,Cory. "pics." http:/www.aufora.org/pics/crop.html (19 Jan 1997)

Modernist art semiotically essays

Modernist art semiotically essays 1) Investigate the different functions of Abstraction as a sign in the 20th Century. 2) Refer to 4 different artists and their works from 4 different movements and investigate how these artists choice of certain symbols and materials and expressive forms communicated their particular world. 3) Select one artist from the above 4 and research in depth a range of works exploring their visual language of abstraction and how this communicated their particular interests, practices subject matter and point of view of the world. In the artistic realm, the artists thought process is morphologically transformed through the art materials and forms into signs, symbols and imagery. Signs and symbols play a dominant role in 20th Century art; the artist used this medium as a language to portray intentions of varying differences. Signs and symbols can function on many different levels of fluctuating depth; they may operate via objects or images and may have their origins in visual reality and non-reality visuals. Abstraction may present itself in many different forms. It may be approached in the form of philosophical abstraction which uses the ideas and knowledge drawn by a philosopher or philosophers as well as the artists own understanding of a subject, and re-contextualises these ideas into signs and symbols of different meanings designed physically as a means of communicating to an audience. Abstract expressionism, known affectionately as the high point in modern art, can be one example of philosophical abstraction. American artists at the time of its birth were becoming interested in Jungian and Freudian theories. Psychoanalytical theory was crucial to the development of abstract expressionism, it emphasised mythic archetypes, the unconscious and non-Western imagery. This genus that began in the 1940s presented the act of painting as an expression of internal, creative and philosophical energies. Expressionistic abstraction could use...

Advantages And Disadvantages Of In Depth Interviews Psychology Essay

Advantages And Disadvantages Of In Depth Interviews Psychology Essay Health, social work, education and other social activities are considered as social sciences and fields of practice because they influence peoples lives every day (Merriam 2009). Due to humans curiosity and eager to learn, we choose to discover and learning more about ones practice rather than improving ones practice. Through qualitative research, it can leading us to ask more researchable question, not only find the solution, but also discover why it happen and how to overcome it Definition of Qualitative Research Qualitative research is specific relevance to the study of social relations, due to the fact of the diversification of life worlds. According to Hennink (2010), qualitative research is a broad umbrella term that covers a wide range of techniques and philosophies. It can examine peoples experiences in details, by using a specific set of research methods such as focus group discussions, in-depth interviews, visual methods, observations, content analysis and life histories o r biographies. One of the distinctive features of qualitative research is to identify the issue from the perspective of study participants. Through interpretation, understand the meanings that towards the behavior, events and objects. The skill of qualitative researcher must be expert so that they can extract the information and meaning form the given data, convert them into useful information such as report or presentation. Tools of Qualitative Research In-depth Interviews In-depth interviews are open-ended and guided discussion that involves conducting thorough individual interviews with a small number of respondents. The main objective is to discover their perspectives on a particular situation, idea and program (Boyce 2006). In-depth interviews are used to explore and understand about a persons thoughts, ideas and behaviours. Through interview, information and outcome data can be obtained, thus understanding what happen in a specific program and why it happened. When to use? In- depth interviews can be used when making complementary method strategy to a survey. Researchers had to develop techniques and strategies for working with groups of children and young people. In addition, in-depth interviews will be the best if someone are interested in individual information which regarding several topics of interest that can be attained only through an informal conversation alone with the child informant. When not to use? As long as the interview person is children, it is important to treat them as active participants, rather than mere respondents. It is essential to give them the opportunity to explain their responses in the interviewing process. Their emotion must be concern, so that they will not feel like been force giving the right answer. Advantages and disadvantages of In-depth Interviews The primary advantage of in-depth interviews is that much comprehensive information can be obtained through other data collection methods such as surveys. Survey can create a friendly environment for people to fill out their ideas and thought, thus the results and feedbacks can be obtained more easily and accurately. The secondary advantage of in-depth interviews is to allow interviewers to understand deeper with the participant, and gain more extra knowledge and insight than focus group. Thirdly, the faster process had become one advantage of in-depth interviews. In-depth interviews can enable the recruiting and scheduling process easier and faster.

TESCO Essay Example | Topics and Well Written Essays - 3000 words

TESCO - Essay Example It makes available online services via its subsidiary called Tesco.com. The United Kingdom constitutes the company’s major market where it is run under four banners of Superstore, Extra, Express, and Metro. The corporation sells approximately 40,000 foodstuffs. The business’ own-label merchandise (50 percent of sales) exist at three levels including, normal, value, and finest. On top of convenience produce, countless stores have gas refilling stations, making Tesco to be one of United Kingdom’s independent and largest petrol retailers. Other vending services obtainable include Tesco Individual Finance (Palmer 2005, pp. 24). Vision statement A strategic vision statement describes the course a business intends to follow during the development and strengthening its operations. It sets out the company’s strategic route in getting ready for the future. Tesco’s vision is to be the largely valued corporation by customers, the surrounding community, the emp loyees as well as other stakeholders that the company works together with while doing business. It envisions itself as an expanding company that succeeds locally while employing its skills globally (Hammett & McMeikan 1994, pp. 4). Mission statement A mission statement ascertains the general intention of a business. It assists employees to work towards realizing a common purpose. Tesco’s mission statement is to generate value for its customers for it to earn their unending loyalty. To ensure that Tesco achieves this mission statement, the company needs to be acquainted with who their devoted customers are. It is this reason that has prompted Tesco to launch a Clubcard service, via which the company can award customers by issuing them with special tickets and additional points (Hammett & McMeikan 1994, pp. 5). Corporate objectives Objectives refer to business’ performance targets – that is, the results management wishes to achieve. They act as yardsticks for asse ssing how well the company is doing. Tesco’s objectives include the following: bidding customers the most excellent value for their money at the most reasonable prices; meeting customer needs by continually seeking, and implementing their views regarding product quality, innovation, store facilities choice, and service; providing stockholders with better returns on their funds; improving productivity through implementing investments in distribution depots and efficient stores, in productivity enhancements and in new technologies; developing peoples’ talents through effective management and education practices, while remunerating them fairly with equivalent opportunities for everybody; working hand in hand with suppliers with the aim of building long-term business associations based strictly on quality as well as price criteria; taking part in the crafting of national food manufacturing policies on vital issues such as hygiene, health, safety, nutrition, and animal well being; and supporting the best interests of the society and the safeguarding of the environment (Hammett & McMeikan 1994, pp. 5). Goals The organization is focused on achievement of certain degrees of its activities in a bid to maintain their full realizable potential. There first goal is growth in the local scene in a bid to realize the firm’s limits. The second goal is to come into to terms with the international market and the

The improvement of the writing style Essay Example | Topics and Well Written Essays - 750 words

The improvement of the writing style - Essay Example The improvement of the writing style Language barriers leave this writer without confidence but I do want to learn. There’s been so much information given and through hard work and diligence, I intend on being a good writer. I thank everyone for their insights and critical reviews that are sometimes painful. Hopefully, the end result is a better more clear writing style with apparently less effort. My first paper â€Å"Late Flight† at the end of January is potentially my best paper. I say â€Å"potentially† because I now understand the importance drafting, searching for ideas, outlining, peer review, rewriting is to the writing process. Creating a story or report is similar to building a house. The Designer (writer) must incorporate all known laws, know about all the materials needed, understand the weight of the structure and add supports where necessary. The paint is the title of the paper, and the entry way is the very first line capturing the reader using a â€Å"Wow!† appearance. My first paper lacked many details and the entry way was unlit and not swept. I now know it should have been written this way: â€Å"In Shanghai, down below, the raindrops fell like tears flooding my hopefulness with despair. The next time I am home, I will provide towels to my friends as I say ‘Good Bye’ from a bubble window 30,000 feet above them on my way to America.† Peer review and writing are much clearer to me now reflecting what is inside of me rather than what I see on the surface. I think now Chinese, Americans, Canadians or anyone feels the same types of separations the same. It is the mapmakers, the ones who draw the lines saying â€Å"You are not the same as the other person five feet away on the other side of the line† that turn people against each other. We are mostly the same people without the lines; and our differences are naturally different and wonderful! My second paper on guns might have been too one-sided in opinion. It is true that terrible tragedies did occur from gun-toting assassins but I did not ‘reflect’ deeply enough probably because English is a difficult language for me. On a deeper reflection, if the government did ban guns altogether then people would not stop killing each other. In my own c ountry, The Nanking Massacre in 1937 might have been different if the population had been armed. My use of Obama as a point suggesting it was his fault government didn’t do something about gun control was short sighted. Men and women in Congress are the Law makers in the USA and it is their responsibility to pass laws laid before them. I have read were it was said the main reason Americans should have guns is to protect them from an over-bearing government. I can’t say if I believe this or not because I have not thought about the matter enough; I’ve learned that technique’ in this class, â€Å"Think before you write.† Today, after the learning more about structure, I would probably write the paper with less emphasis on decisive language intended to galvanize and polarize each side of the issue; for and against. I know now this issue is quite important to the American public and if my paper were to make a difference, my paper needed to attract the c ompeting side by using arguments designed to speak to their values of â€Å"Love, honor, dignity and independence.† I would write it like this: Weapons designed for defense of Individual liberties and rights seem to add a loophole to those wanting to rain destruction down on innocent civilians. The balance between the 2nd Amendment and wanton murder again tipped in favor towards those focused on mass killings leaving more questions than answers. There must be a deeper discussion by all interested parties or headlines will continue to incite fear

Factors Affecting Operations Management Today Essay

Factors Affecting Operations Management Today - Essay Example This brings to light the notion of discussing the structural basis of the organizations themselves. For starters, these organizations might not be that easy to understand at the very beginning. These can encompass a variety of different aspects, features and traditional mindsets which make up their structures. (Llewellyn, 2002) The topic for this paper is of understanding where the field of operations management stands today and how the same has evolved over a period of time within the domains of an organization. This paper will touch issues of significance, all of which come under the realms of the operations management study. Within operations management, an organization can either be formally aligned in its ways and means of doing things and different processes or the same might just be in a way informal in quite a few of its activities and tasks. The manner in which it runs across this paradigm is something that needs to be studied in depth before we reach further consensus on their purposes and the kind of achievements that they have had. The communication within an organization can flow in one of three ways or in all the three directions. This means that these three directions pave the way for the ease of communication and there are as such no barriers to arise from the whole equation. The first communication flow is from top to bottom, which means that the communication starts from the top management and goes down towards the middle and lower management. The second form could be the one that starts from the lower or middle management and goes up towards the top management. (Axley, 1996) The third co mmunication flow could be in the kind of peer to peer communication and interaction. This means that the employees and the workers at the same level communicate within their own capacities and as such there are no hindrances arising from the whole communication matrix. Apart from this, within an

Law of business association.Understanding company law Case Study

Law of business association.Understanding company law - Case Study Example This means that this partnership agreement will be in line with the partnership act of businesses operating in Australia. Further, they inform the solicitor that they are equal partners Partnership Act 1963 (ACT, section 6(1). John and Jenny are in partnership as the formation of a partnership requires a written or verbal agreement. This two people have a written agreement of partnership prepared by their solicitor. They open a joint account in which they use for the business transaction. This is not a requirement of a partnership. However, for the success of the business it is necessary to have a business account. A partnership is not a legal entity thus a business account will have to be a joint account of the members (Bentley v Craven (1853) 18 Beav 75; 52 ER 29). After a partnership formation, there are legal consequences. The liability of the partner is unlimited. This means that, in the case of Jenny and John they are responsible for the business debts. The recovery of business debts wills extend to the personal properties of the two partners. This will happen in the event that shares in the business are inadequate to cover business liabilities. This partnership between Jenny and John, it is jenny who involves in the day to day running of the business. Therefore, Jenny works as a general partner while John operates as a dormant partner. The two partners meet regularly to discuss the progress of the business. This means that John is aware of how the business if fairing on though he is not an active participant in its operation. John as a partner in this business is liable for the decisions that Jenny makes on a daily basis. If the business, incurs loses or profits the two partners will share them equally. The two partners have been sharing the proceeds of the business from time to time on an equal basis. They share the profits equally though Jenny works full time in the business and does not receive a salary while John works irregularly on weekends. This business is failing in its operation. In addition, the relationships between the two partners deteriorate. They decide to dissolve the business, and ask their solicitor to terminate the partnership. However, the two partners continue to operate the business much the same way as before dissolution. In effect, this implies that the partnership has not been dissolved. This is because, for a partnership to be dissolve the partners withdraw their shares and the business operation ceases (Lipton et al., 2012). Alternatively, the partners sell their shares and t he business continues to operate, but as a new partnership. John had ordered for fixture and fitting for use in the business, in his own name but did not make payment for them. This he did in anticipation of the start of the business. The fixture and fitting have been in use, in this partnership business. John wants Jenny to participate in payment of this debt. Jenny declines, saying she has been working for the partnership without payment and that John should settle the debt (Lipton et al., 2012). Legally John and Jenny are in a partnership though they assume that they have dissolved. Accordingly then, they are both liable to make payment for this debt though its acquisition is in the name of John. This is because the fittings and furniture acquisition was for business purpose. The partnership act stipulates that debts incurred by a partner even without the knowledge of the other partner are the responsibility of all partners. Therefore, Jenny as a partner in business with John can be sued individually for this debt Partnership Act

How should organisation manage psychological contracts during PR Essay

How should organisation manage psychological contracts during PR Scandals - Essay Example Thismakesitessentialfor an organization to manage Psychological contract before theyare affected by publicrelationscandals. Therefore, managingpsychologicalcontract is important during publicscandals like fundembezzlement, falseaccusations of theftorsexualabuse within theorganization (Conway, 2005). In theprocess of managingpsychologicalcontract, an organization should performsomeactions. First, theorganization should be fair to allemployees and customers in terms of promotion, work allocation, payments, forexample, salaryandallowancesand deliverance of goods and services.Employeesalsoexpect to be consulted in making organizational decisions since theyfeelmoreimportant to theorganization. In case of a publicrelationscandal like misconduct of an employee, theorganization should be fair in judging theemployee. Forinstance, theemployee can be suspendedforsometimerather than beingsacked.An example of a real life situation is a case whereby during the presidential debate, KitchenAid tweeted to it fans â€Å"Obamas gma even knew it was going 2 b bad! ‘She died 3days b4 he became president†. The tweet was immediately deleted, and an apology was posted. The apology was posted on behalf of the employee who had tweeted(Male, 2009). Secondly, in case of a publicrelationscandal like an accusation, theorganization should maintaineffectivecommunication with theaffectedparties. Communication within theorganization should flowwell. Everymanager, employee or customer,should getthecorrectinformation within therighttimeschedule. Theemployer should alsoenhanceface to facecommunicationbecausethisgivestheemployee a chance of expression (CPID, 2010). Dialoguealso is a goodway to wintheemployees’ and customers’cooperation. Some companies fail to communicate to their customers effectively hence leading to future scandals. In 2000, executives of Merck failed to recall their drugs after

Factors Affecting Operations Management Today Essay

Factors Affecting Operations Management Today - Essay Example This brings to light the notion of discussing the structural basis of the organizations themselves. For starters, these organizations might not be that easy to understand at the very beginning. These can encompass a variety of different aspects, features and traditional mindsets which make up their structures. (Llewellyn, 2002) The topic for this paper is of understanding where the field of operations management stands today and how the same has evolved over a period of time within the domains of an organization. This paper will touch issues of significance, all of which come under the realms of the operations management study. Within operations management, an organization can either be formally aligned in its ways and means of doing things and different processes or the same might just be in a way informal in quite a few of its activities and tasks. The manner in which it runs across this paradigm is something that needs to be studied in depth before we reach further consensus on their purposes and the kind of achievements that they have had. The communication within an organization can flow in one of three ways or in all the three directions. This means that these three directions pave the way for the ease of communication and there are as such no barriers to arise from the whole equation. The first communication flow is from top to bottom, which means that the communication starts from the top management and goes down towards the middle and lower management. The second form could be the one that starts from the lower or middle management and goes up towards the top management. (Axley, 1996) The third co mmunication flow could be in the kind of peer to peer communication and interaction. This means that the employees and the workers at the same level communicate within their own capacities and as such there are no hindrances arising from the whole communication matrix. Apart from this, within an

How should organisation manage psychological contracts during PR Essay

How should organisation manage psychological contracts during PR Scandals - Essay Example Thismakesitessentialfor an organization to manage Psychological contract before theyare affected by publicrelationscandals. Therefore, managingpsychologicalcontract is important during publicscandals like fundembezzlement, falseaccusations of theftorsexualabuse within theorganization (Conway, 2005). In theprocess of managingpsychologicalcontract, an organization should performsomeactions. First, theorganization should be fair to allemployees and customers in terms of promotion, work allocation, payments, forexample, salaryandallowancesand deliverance of goods and services.Employeesalsoexpect to be consulted in making organizational decisions since theyfeelmoreimportant to theorganization. In case of a publicrelationscandal like misconduct of an employee, theorganization should be fair in judging theemployee. Forinstance, theemployee can be suspendedforsometimerather than beingsacked.An example of a real life situation is a case whereby during the presidential debate, KitchenAid tweeted to it fans â€Å"Obamas gma even knew it was going 2 b bad! ‘She died 3days b4 he became president†. The tweet was immediately deleted, and an apology was posted. The apology was posted on behalf of the employee who had tweeted(Male, 2009). Secondly, in case of a publicrelationscandal like an accusation, theorganization should maintaineffectivecommunication with theaffectedparties. Communication within theorganization should flowwell. Everymanager, employee or customer,should getthecorrectinformation within therighttimeschedule. Theemployer should alsoenhanceface to facecommunicationbecausethisgivestheemployee a chance of expression (CPID, 2010). Dialoguealso is a goodway to wintheemployees’ and customers’cooperation. Some companies fail to communicate to their customers effectively hence leading to future scandals. In 2000, executives of Merck failed to recall their drugs after

S.M.A.R.T. goal setting Essay Example for Free

S.M.A.R.T. goal setting Essay Principles for setting goals have been designed. One of the common and most effective principle is S. M. A. R. T. Goal Setting. S. M. A. R. T. stands for Specific, Measurable, Attainable, Realistic, and Timely. ? Specific – It must be clear in the mind of the athlete what exactly he must achieve. Vague or general goals will not help the athlete. According to Locke and Latham (1990), specific goals contribute to higher level of performance than general goals (as cited in Taylor Wilson, 2005). In setting specific goals, sex questions are asked: Who, What, Where, When, Why, How. †¢ Who are involved in achieving this goal? †¢ What do I want to accomplish? †¢ Where will I accomplish this goal? †¢ When do I have to achieve this goal? †¢ Why is it important to achieve this goal? †¢ How can I achieve the goal? (Loo, 2007) ? Measurable – Goals should be quantifiable. In this way, the athlete can gauge his level of success. An athlete who can perceive his progress will be motivated to continue and improve. ? Attainable – Setting impossible goals tend to create anxiety. This affects intrinsic motivation and confidence adversely. Conversely, An athlete should also be challenged to maintain the stimuli needed for him to play the sport. The goal should not be too easy to achieve neither to hard to attain. Determine the level of skill of the athlete then set a challenging yet attainable goal. ? Relevant – Different athletes will have different individual goals. Just because a successful player set a certain goal, it does not mean that all team members should set the same goals. Assess which goals would enhance the output of which athlete. ? Timely – Set deadlines for each objective. Timelines create a certain urgency to work on the goal. Without deadlines, there is a tendency to put off the accomplishment of the goal for another day. Eventually, they would not be met. Team Goals Athletes in team sports need to work with different individuals. Each of them would have their own idea of achievement and success. Each would have an opinion on what the team should do and how to do it. Setting a team goal is essential in unifying individual intentions. A team goal would help keep the players in sync. Giving them one direction strengthens the team. Individual Goals Setting individual goals take a back seat in team sports. What athletes and coaches fail to realize is individual goals can contribute to achieving the team goal. Since the team sets the primary goal, the secondary individual goals should be relevant to it. Have the team discuss as a group what they would want to achieve together. Have them formalize this by writing it down. Then ask each player to come up with their own goals which they believe would help bolster the team goal. (Taylor Wilson, 2005) CONCLUSION Motivation is crucial to an athlete’s productivity. Both extrinsic and intrinsic motivation play a role in maintaining the athlete’s drive to achieve. However, heavy emphasis on extrinsic motivation does not sustain an athlete’s urge to continue participating in a sport. Intrinsic motivation, being more of a state of mind, is harder to cultivate. Yet, tried and tested solutions are available to a coach to foster internal motivation. The coach is tasked with identifying the athlete’s needs and meeting them. Having fun and feeling worthy are identified as the essential needs of every athlete. Fun in sports can be achieved in various ways. It is left to the creativity of the coach to come up with activities that would be enjoyable to the student-athletes. Self-worth and competence depend highly on how others react to the athlete’s skill. Affirmation and positive feedback are essential in building a positive perception of one’s worth and competence. Flow is an ideal state. Athletes have achieved this state and would understandably desire to replicate the experience. There is no guaranteed way or step – by – step plan to achieve flow. However, working on an athlete’s mental skill has proven to increase the occurrence of flow. There are four ways to achieve flow: focusing in the moment, eliminating distractions, visualizing perfect performance and building unconscious confidence. Focusing in the moment requires the athlete to absorb himself entirely in the game or competition. This can only be achieved by eliminating distractions. Negative thoughts should be pushed aside and focus should be placed in the present. On the other hand, visualizing perfect performance through self – talk can automatically put an athlete in to a state of flow with practice and training. Building unconscious confidence is done consciously. There must be awareness and commitment to build the confidence needed to succeed. Goal setting is another tool in cultivating an athlete’s motivation. Certain types of goals must be set for other forms of goals to be achieved. It is important for the coach to know which type of goal should be utilized at which time. Essentially, it is the coach’s responsibility to guide the athlete in developing himself both physically and mentally. In fact, developing one without the other would adversely affect the performance of the athlete. In the end, it boils down to the coach’s creativity, perseverance and his own motivation. Bibliography Burton, D. Raedeke, T. (2008). Sports Psychology for Coaches. Illinois: Human Kinetics. Garnett, M. (2008). Preparing the Succesful Coach. Massachusetts: Jones Bartlett Publishers. Higgins, E. T. . (1986). Activity Engagement Theory: Implications of Multiple Identifiable Input for Intrinsic Motivation. In Sorrentino, R. Higgins, E. T. Handbook of motivation and cognition: Foundations of Social Behavior Volume 2. New York: Guilford Press. Jackson, S. Csikszentmihalyi, M. (1999). Flow in Sports. Illinois: Human Kinetics. Jackson, S. Kimiecik, J. (2008). The Flow Perspective of Optimal Experience in Sport and Physical Activity. In Horn, T. (3rd Ed. ) Advances in Sports Psychology. Illinois: Human Kinetics. La Prath, D. (2008). Coaching Girls Soccer. Illinois: Human Kinetics. Loo, T. (2007). SMART Goal Setting 101: The Definitive Guide to Goal Achievement. Retrieved May 1, 2009 from http://www. synergyinstituteonline. com/detail_article. php? artid=374 Martens, R. (2004). Successful Coaching (3rd Ed. ). Illinois: Human Kinetics. Mauzy, J. Harriman, R. (2003). Creativity, Inc. Massachusetts: Harvard Business Press. Schenck, R. (1999). Athletic Training and Sports (3rd Ed. ) Massachusetts: Jones Bartlett Publishers. Schone, D. (2008). Motivating student-athletes: The who, what, why and how. JJ Huddle’s Ohio High. Retrieved April 30, 2009 from http://www. jjhuddle. com/news/articles/2008/12/19/motivating-student-athletes-the-who-what-why-and-how. Taylor, J. Wilson, G. S. (2005). Applying Sports Psychology. Illinois: Human Kinetics. United States Tennis Association. (2004). Coaching Tennis Successfully (2nd Ed. ) Illinois: Human Kinetics. Weinberg, R. S. Gould, D. (2007). Foundations of Sport and Exercise. Illinois: Human Kinetics.

Media Role In Elections

Media Role In Elections During the pre-election, the election candidates usually will choose appropriate media as their tools to disseminate their asserted statements of futures government policies and to convey the way to improve the citizens living. It also a tool to gaining the ruling power from opposition parties, which may sway the voters decision of balloting. This manual offers a basic description of a new method of developing journalistic skills to cover elections, and provides some essential information about elections and reporting responsibilities and techniques. Although it has been used in a wide range of elections, referenda and others similar event around the world but it actually designed for purpose of coaching journalists in countries marked by conflict, or countries in the midst of a transition to democracy. Newspaper, as you will see, is foremost intended for those persons, we call them coaches ad that are assisting in skills development.(I don understand wat u try to said xD) It is a ha ndbook for those who are doing the coaching, or providing the training. But the information about elections and reporting is also meant to be passed on to reporters, editors and managers who are developing their skills. So the information here is to be shared, copied and used as journalists guidelines, as much as possible. So what is media? Why does media so important during the pre-election period? The media are included the whole host of modern communication systems, for example cinema, television, newspapers, magazines, advertisements, radio, and interactive multimedia. These developments depend on the use of industrial technology to produce, send and receive message. Country information From the overview coaches and trainees that like working journalists will need to do some intensive research before they arrive in an unfamiliar country. It is enormously beneficial to have a basic understanding on the country. That included their demographics, culture and history, as well as the current political situation and their media environment. This information is important in setting the context for the specific election. They also need to know about the specific conditions of the election. We will able to know the country information thought todays internet system and also some country-specific guidebooks. Besides that, the local governments websites will also present some basic information on the countrys population, economic conditions and health standards to educational levels. In examining guidebooks, we also can look for information such as life expectancy and number of citizens of voting age, extent of literacy, different ethnic groups, religions and languages, and ur ban and rural populations. These are factors to consider in guiding media coverage of an election campaign because they identify important groups of voters, challenges to voter education, and regions or issues which otherwise might be neglected. However in Malaysia, the Sultan is elected by hereditary state rulers to serve in a 5-years term. Prime Minister is designated by parliament. In the Senate (Dewan Negara), 44 members are appointed by the monarch to serve 3-years terms and 26 members are elected by the state legislatures to serve for 3-years. For the House of Representatives (Dewan Rakyat) 222 members are elected by direct popular vote to serve in a 5-years terms. Media role in elections The media has a role to inform the citizens about the competing political parties and their programmes and candidates, and to contribute to the formation of opinion of the electorate. This may include formal voter education material provided by the electoral management body; alternatively or additionally, the media themselves may produce their own voter education materials. The overall aim of media coverage during elections campaigns in democracies is fair and objective reporting and information dissemination. This can, for instance, be achieved through measures such as a just allocation of broadcasting time between all the competing parties and candidates, (voluntary) agreements on fair news programmes, reports, and non-news programmes, or debates between party leaders. It is crucial in the first instance to ensure that every party and/or independent candidate has access to the media, in particular radio or television, since most voters gain their knowledge about politics via the media. That means that a broadcaster is not entitled to influence the public opinion by different treatment of one or another candidate or party. But still it is often the broadcaster who decides who is gaining access to the debates and discussion programmes. Media is sometimes manipulated by the governing party to report in their favour. Manipulation can take place during the designing of the programmes, reports and news, discussion programmes, and even non-news programmes, such as pure entertainment shows and movies. Propaganda may be disseminated under the guise of objective public information by the government. The danger of misuse of government power for campaigning purposes can be limited if laws and regulations are in place to regulate the role of the media in the elections campaign. Media The phrase the media began to be used in the 1920s, but referred to something that had its origins much further in the past. The invention of the printing press in the late 15th century gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible. Newspapers is the first high-circulation newspapers arose in the eastern United States in the early 1800s, and were made possible by the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas. The increase in circulation, however, led to a decline in feedback and interactivity from the readership, making newspapers a more one-way medium. Since the beginning, high-circulation newspapers have been a medium for conditioning public opinion. Electrical telegraph is In the 1840s; the first commercial electrical telegraph was developed, allowing separating communications from transportation, enabling messages to be transmitted instantaneously over large distances. Movies are the Cinema began to be a large-scale entertainment industry in 1894, with the first commercial exhibition of film. The first films with a narrative began to be distributed in 1987. Radio is the first commercial broadcasts in the United States began in the 1920s. Television is the first television broadcasts for a mass audience began in 1936 Germany and UK. Regular mass TV broadcasts in the United States only began in 1948, with a show hosted by Arturo Toscanini and starring comedian Milton Berle. Political role in advanced capitalism since the 50s, when cinema, radio and TV began to be the primary or the only source of information for a larger and larger percentage of the population, these media began to be considered as central instruments of mass control. From the above statements, it emerged the idea that when a country has reached a high level of industrialization, the country itself belongs to the person who controls communications. Mass media has play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. They also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions, as reality. That is, by portraying a certain interpretation of reality, they shape reality to be more in line with that interpretation. The media environment The first priority is to identify the principles of the countrys media freedoms and regulations. Coaches must then determine the practical realities of these freedoms and regulations. In some countries there may be wide-ranging protection for media freedoms in the constitution or in legislation but the freedoms are much abused or ignored by authorities or journalists in daily life. Firstly, newspaper is the best way to research because it is a regularly scheduled publication containing news, information, and advertising, has emerged as one of the important media throughout the entire world. However, its multifunctional purpose has caused it to be manipulated in many forms. In Malaysia, the most obvious manipulation towards newspaper is in the form of political view. Political parties especially the ones who act as the rulers of the country are continuously taking advantage in the name of veto power to use newspaper as the primary tool to promote their propaganda. (Media Stereotyping: Reporting War and Terrorism, 2007). For example, Democratic Action Party (DAP) delivery rocket newspaper. As a definition, propaganda stands for a form of communication that is aimed at influencing the attitude of a community toward some cause or position. As opposed to impartially providing information, propaganda in its most basic sense, presents information primarily to influenc e an audience. Propaganda often presents facts selectively (thus possibly lying by omission) to encourage a particular synthesis, or uses loaded messages to produce an emotional rather than rational response to the information presented. The desired result is a change of the attitude toward the subject in the target audience to further a political agenda. It is proven as it is used in the ancient times; the Roman Empire published Acta Diurna, or government announcement bulletins, around 59 BC, as ordered by Julius Caesar. (Acta Diurna, 2010). Looking back during the National Election campaign in 2008, the Barisan Nasional governments launched their massive political campaign through the means of newspaper and other forms of media to sell out their propaganda in order to influence the minds of the citizens to vote for them. To make things easier, they are the rulers of this country and thus, no one can put the barrier on them on what-so-called restriction of press. The determination of press freedom is on their hands. However, in the campaign, they suffered the most humiliating defeat in the history of Malaysia as they lost five states to the opposition sides, Pakatan Rakyat; Kelantan, Kedah, Perak, Selangor, and Penang. How could it happen? This situation lied on several factors. The non-government newspapers played their role in publishing news on the truth behind every promise made by the governments sold out to the society during the election campaign. This actually worked out as citizens realised that they could not be continuously cheated off by the fake promise. It can be said that propaganda does not always work the way it should. Currently, the issue of the concept of 1Malaysia is another case regarding the manipulation of newspaper by the authorities to promote their propaganda. The introduction of this concept has been massively spread out to the mass audience via various kinds of mass media including newspapers. The spreading out can be classified as successful as everyone is talking about 1Malaysia now. However, the concept, introduced by the Prime Minister, Datuk Seri Najib Tun Abdul Razak, is still on the surface and the truth behind it is hidden from the acknowledgement of the public. 1Malaysia concept is still blurred and confusing. Everybody seems to accept the propaganda without realising the effects on them. The most obvious effect that will someday happen is that it harms and destroys the special rights enjoyed by the bumiputra especially Malays. Before things turn from worst to worse, Pakatan Rakyat try to stop the citizens from getting carried away by the cheat through the only medium they are able to; newspapers owned by them. Example of The Rocket Newspaper. Conclusion In this research, there are three main problem statements that are aimed to be found out. The first problem statement is that newspaper is being used as the primary tool to promote Malaysia government propaganda. The matter that is about to be conveyed is the advantage enjoyed by the government to simply use their veto power to spread their propaganda. Newspapers like Utusan Malaysia, Berita Harian, New Straits Times and many others are owned by the government. The question is that are these puppets being manipulated to do the promotion on behalf of the Barisan Nasional government neither directly or indirectly to set up the minds of the society. The second one is that the use of newspaper as a medium of spreading government propaganda is effective and giving impacts to the society or it is either occurring the other way around. The governments are the ones who act as the gatekeeper to all media including print media like newspaper. They pick what to publish and eliminate news that i s risky to harm them. The question whether it is totally effective or not in manipulating the citizens minds will be answered in the findings of this research. Last but not least, the opposition-own newspapers are also playing their role in revealing the hidden truth behind every propaganda of the ruler of this country and how effective their messages in setting up citizens minds? Newspapers like Suara Keadilan and Harakah are owned by the opposition sides. This research will reveal whether they succeed in showing the truth behind the propaganda of the government in the high-risk situation of do-or-die as there is a very high possibility that the government will misuse their power in stopping these kinds of newspapers to continue showing their true colours. Harvard-style for List of References Democracy assistance elections news from the Consortium for Elections and Political Process Strengthening (CEPPS), 2010 http://www.electionguide.org/country.php?ID=131 Malaysias political landscape shifts, March 9, 2008 http://news.smh.com.au/world/malaysias-political-landscape-shifts-20080309-1y4u.html http://www.scribd.com/doc/48951049/Newspapers-as-Tools-to-Promote-Malaysian-Government-Propaganda Information on U.S. foreign policy and national interests, 20 August 2007 http://www.america.gov/st/washfile-english/2007/August/20070820155151IHecuoR0.2139246.html#ixzz1K3NMU9O4