The Effects Of Global Warming On The World - 1823 Words

Global warming is called by some as a threat to all people on all nations while others disregard it as another publicity stunt by the media. Research tends to indicate that humans have caused most of the past century s warming by releasing heat-trapping gases as we power our modern lives. The result is global warming with the weather patterns shifting and glaciers melting, the world we know today is slowly dissipating as these changes bring about dramatic consequences for all on the planet including humans and other animals. There have been many claims about the seriousness of global warming as well as the root cause of the problem. While there are are well-founded claims, others are completely fallacious. One of the main claims asserted†¦show more content†¦The current warming trend is of particular significance because most of it is very likely human-induced and proceeding at a rate that is unprecedented in the past 1,300 years. Global sea level rose about 17 centimeters (6.7 inches) in the last century demonstrating the warmness of the planets. As temperatures rise, the ice melts more quickly and this melted ice contributes to the increasing water levels. The rate in the last decade, however, is nearly double that of the last century. All three major global surface temperature reconstructions show that Earth has warmed since 1880. Most of this warming has occurred since the 1970s, with the 20 warmest years having occurred since 1981 and with all 10 of the warmest years occurring in the past 12 years. This clearly demonstrates that the warming trend is pervasive and evident throughout the world. The oceans have absorbed much of this increased heat, with the top 700 meters (a bout 2,300 feet) of ocean showing warming of 0.302 degrees Fahrenheit since 1969. More heat has been absorbed because it does not leave the atmosphere and thus the temperatures have risen. The Greenland and Antarctic ice sheets have decreased in mass illustrating that the temperature has increased with more heat and sunlight with a direct impact. Data from NASA s Gravity Recovery and Climate Experiment show Greenland lost 150 to 250 cubic kilometers (36 to 60 cubic miles) of ice per year

Essentials of Business Communication Essay Example

Essays on Essentials of Business Communication Essay The paper â€Å"Essentials of Business Communication" is a  breathtaking example of an essay on communication. Written communication is a method that has been used in an organization to meet the requirement of its users. Written communication is interactives that use written words to clients and stakeholders in the company. Written communication is widely used in an organization as a result of its dynamic nature. This form of communication involves the use of minutes, agreements, memos, instruction, policies and giving out reports on different activities that occur in the organization. Written communication in an organization acts as the source of general surveys, data, articles, books, references, search-engines, records that organizations usually use for planning of their operations (BoveÃŒ e Thill, 2000). There are other resources that are used in written communication to obtain and pass information to the users. Published sources as part of written communication include news papers, financial, trade and magazines, directories and technical manuals. Defined by different context business information it helps a business to know its environment better.Nestle company has been able to benefit from written communication; it has been able to expand the communication to online business networking using weblogs, message boards and social networks such as Twitter and Facebook. Nestle Company has recorded positive results as a result of communication with its clients. According to the full-year result information, Nestlà ©Ã¢â‚¬â„¢s operations grew in all business and regions, the brand has increased its competitive advantage, the company has shown the discipline in the portfolio of its products and cash management. Additionally, the company has improved its margins and enhanced the underlying EPS in the constant currency (BoveÃŒ e Thill, 2000). This can be proved through the graphs belowFrom the above graph, Nestle Company records a higher revenue compared to fi rms operating within the same industry. The company has lead in revenue since 2009. One of the factors attributing to its success is its solid and profound communication mechanism. The company has also an upward trending payout ratio. Another factor contributing to its success is the company’s visual communication.Visual communication is a form of communication that occurs directly, face-to-face between two or more individuals in an organization. Face-to-face communication entails discussions, presentations meetings, and speeches. Verbal communication in Nestle Company has enabled improvement with communication mainly intended to do more with listening to the users as they mainly deal with the audience (Guffey Loewy, 2010). Verbal communication in the organization has been used when there is need of one on one meeting. The communication allows a quick reply to an inquiry that is made and Nestle Company uses communication when there is a need to pass accurate information (Guf fey Loewy, 2010).Multimedia communication is used to present information on screens. The communication can involve the other forms as it can be in written form or through a video clip that shows the main elements of the business. Nestle Company has used the form of communication as it is appropriate for the needs of the consumers as the information is shown in many and various ways.P3. Corporate communicationsCorporate communication in Nestle Company has been aimed at effective communication to shape responsible business behavior. Corporate communication in the organization is done by Creating Shared Value reports and annual reports. The communication aspect enables the stakeholders to see how the company is able to address issues such as their investment and funds (Hartley Bruckmann, 2002). Corporate Corporation of the company involves stakeholders convening. The convening is held in different countries where the company operates and it communicates the approach that it has and i nvites feedback.There are dedicated websites that contain communication on the key projects that the company has. This websites that were developed by the company brings together all the details of the initiatives that the company has in a form that is easy to read and understand (Hartley Bruckmann, 2002). The principles that have been put forward by the company to its consumer is are presented in sound, texts, and visuals that accurately present the product’s taste, content, and size. The health benefits that are indicated in the communication on the product benefits the science of sound. The code that was developed in the company regarding the suppliers shows that the company is committed to designing a responsible practice through the supply chain. Corporate Website of Nestle Company has information on all the policies that are followed in the company, the activities, and principles.Content used in consumer communication tends to reflect social responsibility. The content also reflects a good taste that considers the laws, voluntary codes and standards of that country. The unexpected advertisements have been recorded to depict attitudes that are discriminatory and offensive to social, political and ethnic groups.

The Leader of the Future Free Essays

Running Head: Morgan – The Leader of the Future Becoming the Leader of the Future Andreica L. Morgan Post University Bus508. 91: The Future of Leadership and Management Carolyn Shiffman PhD Saturday, August 21, 2010 ABSTRACT3 Assignment Synopsis Thesis Specification5 Discussion5 Lessons Learned from Past and Current Leadership5 The Essential Leadership Qualities Going Forward6 New and Distinctive Challenges for Leaders of the 21st Century and Beyond7 The Focus Will Be On Skills – Both Hard and Soft9 Hard knowledge will still be essential9 The increasing importance of soft skills10 Interaction and communication skills10 Coaching11 Giving and Receiving Feedback11 The Strategic Process for Obtaining These Skills12 Summary thesis opinion12 References:13 ABSTRACT I will be defining leadership as it was in the past, creating a personal definition of leadership for the future, and forging a strategy for obtaining the skills and experiences that will improve my ability to reach that definition of leadership. We will write a custom essay sample on The Leader of the Future or any similar topic only for you Order Now There are many different levels of leadership within a company, but I will use the term â€Å"SEE-Level leadership† as the level I will be focusing on based on this definition: â€Å"†¦SEE-Level leaders hold a variety of titles: supervisor, team leader, project manager, foreman, unit manager, and the like. Working daily on the front lines, these people see problems, opportunities, and challenges. † (Wellins Weaver, 2003, pg 60). Traditionally, these leaders dealt in a top-down management style, with leanings towards team building in order to complete a limited number of specific company objectives. Herman, 2000, pg 76). A frequent initial choice of SEE-Level leadership style will be participative leadership but a transition to facilitative leadership should be expected by any current leader as something they should learn. Their new roles will include assuring an understanding of objectives, providing resources, coaching, teaching, encouraging, measuring, and givin g objective feedback. Independent telecommuters, 9-to-5’rs, and multinational teams working on solutions for global companies will have diverse leadership needs. Leaders, therefore, have to expand their leadership styles, coaching methods, and types of interactions to accommodate those needs. Future SEE-Level leaders need proficiencies of which their predecessors had no knowledge. The leaders of the future are going to be a main resource for information, strategies, and support for their direct- and indirect-reports, coworkers, and leaders. Being a good leader means developing soft skills as well as business skills. SEE-Level leaders must have extensive training in interpersonal as well as handling the managerial issues in order to succeed. â€Å"Like most things worth doing well, leadership isn’t born of knowledge alone. It takes practice, feedback, and careful application of the right skills over a period of years to develop into an exceptional leader. † (Wellins Weaver, 2003, pg 62). Following that note, involvement in an internship as well as soft skills classes will be essential to my success as a SEE-Level leader. Assignment Synopsis Thesis Specification This assignment is a summation of the history, the theories, and the potential applications of the leadership concepts I have learned in this class. I have to not only understand what has happened, but also how it happened so that I can be an effective leader in any company I may chose to work for, or when I get brave enough to go forging out on my own. This is important so that I can either tweak the successes to make them meaningful for myself, or learn from the mistakes that have been made so as not to repeat them. Here, I will be defining leadership as it was in the past, creating a personal definition of leadership for the future, and forging a strategy for obtaining the skills and experiences that will improve my ability to reach that definition of leadership. Discussion Lessons Learned from Past and Current Leadership There are many different levels of leadership within a company, but those that †¦really make or break a company, and who offer the greatest return on a development investment, operate at what we call the SEE-level. SEE-level leaders hold a variety of titles: supervisor, team leader, project manager, foreman, unit manager, and the like. Working daily on the front lines, these people see problems, opportunities, and challenges. They are the most visible level of leadership to employees and customers. They bear the brunt of the responsibility for engaging workers, building morale, and retaining key players. (Wellins Weaver, 2003, pg 60). These SEE-level employees are usuall y the connector between the policies created at the head office and the adherence to those policies in the field. Traditionally, these leaders dealt in a top-down management style, with leanings towards team building in order to complete a limited number of specific company objectives. However, â€Å"By 2010 directive leadership will be practically obsolete†. (Herman, 2000, pg 76). While Herman is off his mark by a few years, his words are on the right track. With a transition from industrial jobs filled with those who needed direction to complete their life-threatening tasks, to a more independent and information driven world, the ability to give edicts with a â€Å"there is only one way to lead – my way† indset is going the way of the dinosaur. Being a paternalistic leader, giving directions and requiring frequent status checks is now considered micromanagement and employees soon leave companies that continue to use this style of leadership. I will continue using SEE-Level leadership, as this is the level of leadership to which I currently aim. The Essential Leadership Qua lities Going Forward The labor force will be more self-directed than they were previously and many will desire leaders of different styles than present leaders are used to. Employees of the future want leaders that will assist them with reaching their goals of self-fulfillment as well as providing a living. Based on that assumption, leaders will have to learn new styles of leading that focus on inspiring and coaching their followers to increase their productivity and expanding their familiarity with new technologies and advances to facilitate that increase. During this time, management will be redefined to nonhuman resources – such as product lines, procedures, equipment, etc. Anything people-related would be called either â€Å"leadership, support, or facilitation, more accurately reflecting the actual work associated with the role†. (Herman, 2000, pg 76). A frequent initial choice of SEE-level leadership style will be participative leadership but a transition to facilitative leadership should be expected by any current leader as something they should learn. â€Å"Participative leadership, with leaders making decisions after increasingly strong involvement from workers, will continue until about 2020, responding to the needs of older workers who still want, and hence need, some direction. Note that the design will be participative leadership, rather than the earlier style of participative management. † (Herman, 2000, pg 74). Facilitative leaders will be those that clear obstacles then let the followers shine – Facilitative leaders will concentrate on making possible the high performance of each of their direct reports. Roles will include assuring an understanding of objectives, providing resources, coaching, teaching, encouraging, measuring, and giving objective feedback. †¦ While receiving this coaching, the individuals will choose to form their own internally otivated teams to collaborate for results. The job of the leader will be to prepare people to perform independently, then help them to grow and achieve, capitalizing on their individual strengths. (Herman, 2000, p75-76). Because their roles will be changed to that of more of a support system than a management system, SEE-level leaders will have to view their upcoming challenges in a different light than their predecessors did. New and Distinctive Challenges for Leaders of the 21st Century and Beyond Over the next few years, there will be several urgent challenges that SEE-level managers will have to face. The most pressing will be the impending retirement of a significant portion of the experienced work force which will affect not only productivity but stem the flow if experiential information as well as extensive knowledge to the next generation. With less than 10% of companies having a formal process to pass along information, â€Å"U. S. employers have only begun to take steps to ensure that their retiring employees are sharing their knowledge with the organization†. Wellins Weaver, 2003, pg 61; Kinicki Kreitner, 2009, pg 105). In an effort to prevent this dearth of knowledge, leaders will have to put into place mentorship programs that link experienced workers to younger, less experienced, or more technologically savvy workers to create a knowledge sharing base. This allows the older workers to share their experience, techniques, and insights with the younger worker s, and the younger workers to educate the older workers in the new advances in technology and innovative procedures to expand their horizons as well. Another challenge because of the decrease in number of mid-level managers is that each manager has increased responsibilities, many times spanning many groups. Independent telecommuters, 9-to-5’rs, and multinational teams working on solutions for global companies will have diverse leadership needs. Leaders, therefore, have to expand their leadership styles, coaching methods, and types of interactions to accommodate those needs. This requires time for further training and development than normally available due to extended work responsibilities. Managing a virtual workplace is going to be more common – potential for less face to face daily interaction with followers or coworkers so the shift in focus will be to results versus following a proscribed process. â€Å"By the year 2005, we expect at least 20 percent of the working population to be home-based†¦ and perhaps even 40 percent by the year 2020. † (Herman, 2000, pg 77). With changes in the way people interact to get work done, SEE-level leaders will have to find ways to build connections between the different stakeholders that they are responsible for in order to have a cohesive unit. Finally, today’s organizations need committed workforces, yet not many have them. Fostering high personnel dedication has become a formidable task, so much that it will become the primary job of SEE-level leaders in their efforts to engage the hearts, minds, and loyalties of those that work for them. Pressure for performance — with fewer resources — has escalated. Values and attitudes about work have become shifted across generations. In addition, employees, seeing how little loyalty organizations have shown their people over the past few decades, have begun to return the favor. Herman, 2000, pg 75; Wellins Weaver, 2003, pg 62) The Focus Will Be On Skills – Both Hard and Soft Future SEE-level leaders need proficiencies of which their predecessors had no knowledge. Besides being adept business people, the leaders also need to be able to deal with changing demographic issues, come up with or facilitate implementation of creative ideas, and have excellent pe ople skills. To be able to meet all these new requirements, the new business leaders need continuous training and support. Hard knowledge will still be essential The leaders of the future are going to be a main resource for information, strategies, and support for their direct- and indirect-reports, coworkers, and leaders. As such, expert power will be essential in substantiating their leadership status. According to Nahavandi (2009, pg 164), â€Å"people may influence others because of special expertise, knowledge, information, or skills that others need. People listen to the experts, follow their advice, and accept their recommendations. † As a new SEE-level leader, having the formal training for a position is a good start, however actual experience makes for a better teacher. Like most things worth doing well, leadership isn’t born of knowledge alone. It takes practice, feedback, and careful application of the right skills over a period of years to develop into an exceptional leader. † (Wellins Weaver, 2003, pg 62). With this in mind, many companies need to either implement or strengthen mentoring, internship, and appr enticeship programs within their companies in order to foster an environment of inclusion versus exclusion as well as provide necessary job experience, which is key to attracting and retaining top talent, building employee commitment, and encouraging creativity and innovation. Nahavandi indicates that the ability to either volunteer for or be assigned to â€Å"challenging and high-visibility projects† (2009, pg 165), as well as building a wide-ranging network of relationships and using information and building expertise will help build credibility during the early stages of a â€Å"young† leader’s career. However, knowing the business backwards and forwards will do no good if I am not able to translate that knowledge into useful communication to those following me in a way they can understand. Knowing soft-skills comes into play at this point. The increasing importance of soft skills Being a good leader means developing soft skills as well as business skills. SEE-level leaders must have extensive training in interpersonal as well as handling the managerial issues in order to succeed. During the 2009 study â€Å"Leadership Developmental Needs–A System for Identifying Them†, Takala, Winegar, and Kuusela determined that developmental areas that current and future leaders needed to enhance and expand their proficiencies in were related to Interaction, Coaching, and Giving and Receiving Feedback Interaction and communication skills When communicating w/your coworkers or subordinates, the ability to share information and interact are key factors in being successful. Learning to share information effectively is a two part mission, first to understand and then to be understood. The goal is to improve mutual understanding (Runion, 2009b), so a good communicator will become a reflective listener by listening for meaning and checking with the speaker to see that a statement has been correctly heard and understood before communicating further. There are classes and books available that teach communication skills, but no matter how it is done, â€Å"communication skill training is never complete without analyzing communication styles and learning how to communicate effectively with different personality tendencies† (Runion, 2009a). Coaching The area of coaching involves enhancing skills that inspire, energize, and develop subordinates, coworkers, and the leader themselves. Callan (2007) suggests that two key traits are common in good coaches that can be learned and developed. One element is the willingness to create an environment where staff feels inspired and empowered to try new things, even to the point of failure, and using these opportunities to give advice, coaching or mentoring to help expand expertise. The other is that good coaches actively seek out, encourage, reward, and develop talent by identifying and implementing programs and activities that either build on current skills or give development where skills are lacking. Giving and Receiving Feedback The area of coaching leads to the area of giving feedback, either in regards to the coaching provided or in general, sometimes to non-performers or in response to conflict management. Per Callan (2007), one of the traits needed to provide good feed back is the ability to deal effectively with under performers by delivering appropriate forms of feedback based on the individual’s communication and learning styles and needs. Providing numbers in regards to dollars lost by doing something incorrectly to a person who cares about the human factor would be inappropriate and ineffective, but providing information on how action or inaction will affect others in regards to frustration and time spent correcting the mistakes will usually spur the desired response. By doing this, it promotes a trusting relationship that makes staff feel valued and more receptive to coaching and feedback because their needs are taken into account. In addition, when providing feedback, the ability to make a point of acknowledging good performance as well as pointing out poor performance promotes the understanding that management is not always looking for the problems, but the solutions and good things as well. With a trusting atmosphere, staff is encouraged to learn more or produce more innovative products, technologies, and systems. The Strategic Process for Obtaining These Skills By knowing the different areas that I must focus on, I can utilize all of the resources available to obtain the skills I see as being necessary to become a SEE-level leader. My current company has several leadership training courses in order to do things â€Å"The APAC Way†, and they have created new positions called â€Å"Advisors† as a mentorship/job shadowing option in preparation for internal career advancement for many different positions. Outside of the those options sponsored by my company, I will have to continue seeking opportunities to read books, journals, and pamphlets as well as attend seminars and classes on communication skills, providing feedback, and other aspects of leadership in order to stay abreast of changing trends. Summary thesis opinion By giving a brief summation of the history, the theories, and the potential applications of the leadership concepts I have learned in this class, I have recognized and understand what changes have happened in leadership. I have also examined what competencies I have to achieve so that I can be an effective leader in any company I may chose to work for, or when I get brave enough to go forging out on my own. My definition of leadership has been one of facilitating the growth of followers versus one of patriarchal order giving has led me to determine what training I will need to provide that leadership to my followers. Using this definition, I have forged a strategy for obtaining the skills and experiences that will improve my ability to reach that definition of leadership using resources available through my current company and sought out by my own initiative. I hope it all works. References: Callan, V; Mitchell, J; Clayton, B; Smith, L National Centre for Vocational Education Research. (2007). A Set of Resources and Tools for Identifying, Building, and Sustaining the Learning and Development Needs of Managers and Leaders. Support Document. National Centre for Vocational Education Research (NCVER). Retrieved from ERIC database. Herman, R. E. (2000). A leadership evolution. Employment Relations Today, 73-82. Retrieved August 15, 2010, from ABI/INFORM Global. Nahavandi, A. (2009). The Art and Science of Leadership (Fifth Ed. ). Upper Saddle River, NJ: Pearson Prentice Hall. Runion, M. (2009a). A Question of Communication Style: Seven Strategies to Bridge the Communication Style Gap. Speak Strong Inc. http://www. speakstrong. com/articles/communication-styles/stylebridge. html Runion, M. (2009b). How to Use Reflective Listening Scripts: The Top Ten Dos, Don’ts, and PowerPhrases to Promote Understanding. Speak Strong Inc. http://www. speakstrong. com/inventory Takala, M; Winegar, D; Kuusela, J (2009). Leadership Developmental Needs–A System for Identifying Them. Australian Journal of Adult Learning, 49(1), 126-147. Retrieved from ERIC database. Takeuchi Cullen, L. (2007, April 26). Employee Diversity Training Doesn’t Work. Time. Retrieved August 8, 2010, from http://www. time. com/time/magazine/article/0,9171,1615183,00. html Wellins, R. S. , Weaver, Jr. , P. S. (2003, September). From C-Level to See-Level Leadership. T+D, 57-65. Retrieved August 13, 2010, from Education Research Complete. How to cite The Leader of the Future, Papers

Direct marketing Essay Example For Students

Direct marketing Essay Category:BusinessPaper Title:direct marketingText:Mail Order has prospered for decades and it still continues to prosper evenduring the Internet revolution. You still receive sales letters in the mail. Youstill see ads through magazines you are reading. If you will open your eyes youwill see that the Death of mail order has been greatly exaggerated. It is still alive and well on planet earth. Mail order has withstood the test oftime. Although, everything isnt profitable to sell by mail. You will see manypeople online who are trying to sell products that could have never made itthrough a mail order approach. The sales letter is too poor and the conceptbehind the product just wont fly. Many of them are trying to sell products,which can be picked up at any local store. These types of web sites would neverhave stood a chance if they tried mail order. The expenses that went along withit would absolutely destroy their business the postage, the ad costs, thefulfillment, the order lines, etc. The reason they have never realized that theyhave picked such a hard product to sell is the fact that they have nevercompared it to a mail order approach. Through the Internet and the freeadvertising available online, they are able to make money from even the mostdifficult products and the worst sales letters. Even though they are making somesales through free advertising online, what they dont realize is that theirtime could be used much more productively by selling the rightproduct to the right market. Companies could be making 10 to100times as much money by putting forth the exact same amount of effort if they hadapplied a few mail order ideas to their Internet business. How does a mail orderbusiness choose the right product? The first test they put it through is that itmust not be available reliably locally. It shouldnt be something people can rundown to the store and pick up. It should be something unique or something thatcan presented in a unique way (if it is available locally). The second test theyput it through is that it must be easy to target the best potential prospectsand buyers. People do not start mail order businesses and try to sell toeveryone. The product needs to be something that appeals to a specific nichemarket. Successful mail order and direct mail businesses target their market like asharp shooter. Mail order initiativeswould not work if your going through thephone book and trying to send a letter to everyone listed. You must seek mailinglist managers who can help them find specific lists of people who:Have Money. Bought a Similar Product by mail. Spent The Same Amount or More. Did all of the above recently. Mail order goes after buyers of similar products. In other words, mostsuccessful mail order companies or initiatives dont create a product and try tofind people to buy it. They find people who want to buy something. Then, theycreate something to sell them. Most Internet marketers have the processbackwards. Creating a product and then trying to find people to buy it is thehard way. Use a Proven Sales Process:Too many people have jumped on the Internet bandwagon and have led us tobelieve that anything goes online. People have been selling products andservices by mail for decades now, and every single one of them has something toteach you about creating a successful sales process. Some will teach you what todo. Some will teach you what not to do. .ua51e61974c078217e07151b09e7ab6f3 , .ua51e61974c078217e07151b09e7ab6f3 .postImageUrl , .ua51e61974c078217e07151b09e7ab6f3 .centered-text-area { min-height: 80px; position: relative; } .ua51e61974c078217e07151b09e7ab6f3 , .ua51e61974c078217e07151b09e7ab6f3:hover , .ua51e61974c078217e07151b09e7ab6f3:visited , .ua51e61974c078217e07151b09e7ab6f3:active { border:0!important; } .ua51e61974c078217e07151b09e7ab6f3 .clearfix:after { content: ""; display: table; clear: both; } .ua51e61974c078217e07151b09e7ab6f3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua51e61974c078217e07151b09e7ab6f3:active , .ua51e61974c078217e07151b09e7ab6f3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua51e61974c078217e07151b09e7ab6f3 .centered-text-area { width: 100%; position: relative ; } .ua51e61974c078217e07151b09e7ab6f3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua51e61974c078217e07151b09e7ab6f3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua51e61974c078217e07151b09e7ab6f3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua51e61974c078217e07151b09e7ab6f3:hover .ctaButton { background-color: #34495E!important; } .ua51e61974c078217e07151b09e7ab6f3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua51e61974c078217e07151b09e7ab6f3 .ua51e61974c078217e07151b09e7ab6f3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua51e61974c078217e07151b09e7ab6f3:after { content: ""; display: block; clear: both; } READ: Misrepresentation of Mental Illnesses EssayThe same rules, which have applied to mail order advertising, apply toInternet advertising. For example:1. Mail order advertisers have told us for years, The more you tell,the more you sell. Yet, Internet advertisers have tried to tell usdifferently. They have said people wont read long copy online. They have saidpeople are too educated to be convinced by a sales letter. They have said thatyou dont even want to use a sales letter on your site. Guess what? THEY arewrong. The mail order advertisers had it rightafter decades of testing theirhypothesis again and again. People will read long copy. People just wont readboring copy. If your sales letter educates the customer and tells them more thanthe competition, then you will make sales online. Good effective ad copy stillworks today just as it always has. 2. Mail order advertisers have told us to use a headline on every salesletter. Yet, Internet experts have forgotten to tell us to useheadlines on all of our web pages. No mail order marketer would even considersending out a letter without a headline. So, why would you even consider havinga single web page without a headline? Mail order advertisers have also taught usan easy method of increasing our response rates by an immediate 27%. All youhave to do is put quotation marks around your headline and your response ratewill immediately go up, because people believe the quotation marks show that youare saying something extremely important. 3. Mail order advertisers have told us to write our sales letters like we arewriting them to our best friends. Internet experts have told us topresent a more professional appearance. Sales letters, which have been proven towork time and time again, are those, which are written, in a friendly tone. Theyuse underlining to emphasize key points, shorts words, short sentences, and apersonal signature in blue coloring at the bottom. This same process of writingwinning sales letters still works online. You dont want your visitors to thinkof you as a big corporation. You want them to get to know you personally and tobond with you. Then, once they know you, they will buy from you. Keep Detailed Records Of Everything. A successful mail order business is always testing everything that they do. Nothing is set in stone until it has been proven in the marketplace. They trackhow much they spend for ads, how many people respond, and how many of theresponders actually purchase their products or services. Every new ad will betracked in the exact same way. If they dont keep the records and havent donetheir math, they wont be in business for long. Just because much of Internetadvertising is currently free does not give you any excuse for not tracking evenmore specifically. Develop a Control and Keep Testing It. When you hear mail order advertisers talk, they always speak of a controlpiece. This is a scientific word, which refers to the sales piece, which hasalready been proven to sell. The goal of every mail order business is tocontinually test this control document and try to outsell it with another piece. Then, once they find a piece, which has been proven to outsell the first one,they will replace it as the new control. Then, the process of competitionbetween the pieces begins again. Do you have a control web site for yourproduct? Have you tested a web site again and again to prove whether it iseffective at selling your products or services? If not, then as soon as you arefinished reading this manual the first time, start testing your piece. Once youhave a site that is making sales, then it is time to create a mirror page whereyou make some minor changes such as a new headline, a different picture, adifferent price, etc. .u7dd3e1bf393f4ce25bcde5f53f7698f1 , .u7dd3e1bf393f4ce25bcde5f53f7698f1 .postImageUrl , .u7dd3e1bf393f4ce25bcde5f53f7698f1 .centered-text-area { min-height: 80px; position: relative; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 , .u7dd3e1bf393f4ce25bcde5f53f7698f1:hover , .u7dd3e1bf393f4ce25bcde5f53f7698f1:visited , .u7dd3e1bf393f4ce25bcde5f53f7698f1:active { border:0!important; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .clearfix:after { content: ""; display: table; clear: both; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7dd3e1bf393f4ce25bcde5f53f7698f1:active , .u7dd3e1bf393f4ce25bcde5f53f7698f1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .centered-text-area { width: 100%; position: relative ; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7dd3e1bf393f4ce25bcde5f53f7698f1:hover .ctaButton { background-color: #34495E!important; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7dd3e1bf393f4ce25bcde5f53f7698f1 .u7dd3e1bf393f4ce25bcde5f53f7698f1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7dd3e1bf393f4ce25bcde5f53f7698f1:after { content: ""; display: block; clear: both; } READ: One Best Friend EssayThen, test that new page in the same type of medium as the first page. Compare the results. Then, test some other sites. You should never be completelyfinished in testing your selling process. There is almost always a way to makeit sell a little bit better. Think about the difference in profits if you findout that a certain product sells better with a $10 higher price. What if yousell twice as many by dropping the price 10%? The marketers who are usuallytalked about as Genius are not any such thing. They are just peoplewho have tested every possible method until they eliminated everything thatdidnt work. All they are left with is the BEST way to sell their products orservices. Business